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Tag Archives: agency fee

Why agency pitch consultants should never work for agencies

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , | 5 Comments

When marketers turn BAD negotiating agency remuneration

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, interesting observations, marketing procurement, return on investment | Tagged , , , , , , , , | Comments Off on When marketers turn BAD negotiating agency remuneration

The importance of overhead in agency compensation

There are a number of variables involved in the most common head hour or cost based agency compensation models being: salary costs, billable hours per year, overhead and profit margin. Each of these are often contested in negotiations, but one of the least understood and often overlooked is the overhead factor.
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Posted in agency remuneration / compensation | Tagged , , , , , , , | Comments Off on The importance of overhead in agency compensation