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Tag Archives: agency fees

Is advertising agency compensation trapped in a cost based model?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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IPG Mediabrands shifts to pay for performance – will your agency?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Marketers should set production budgets or pay the consequences

Share Tweet +1 ShareThis post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions … Continue reading

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What happens when cost is more important than marketing value?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment | Tagged , , , , , , , , , | 1 Comment

Value-Based Pricing is a process, not a project

Share Tweet +1 ShareThis post is by Jon Manning, Founder & Principal Consultant at Sans Prix, a management consulting firm that helps companies monetise the value of their products and services with smarter, value-based pricing strategies. In my last post, I talked about … Continue reading

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How to step beyond simply cost benchmarking your advertising agency

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Some of the differences between traditional and digital media planning and buying

Share Tweet +1 ShareOne of the common questions we get asked, especially from procurement, is the difference between digital media planning and buying and traditional media planning and buying like television, newspapers, radio, magazines etc. (For clarity and brevity I … Continue reading

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Why financial incentives do not work in driving performance

Share Tweet +1 ShareHere is an interesting video on what motivates people by Dan Pink. Traditionally it has been thought that money motivates people but as research has found this only applies to work that involves mechanical skill. Where cognitive … Continue reading

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