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Tag Archives: agency monitoring

8 reasons for Evalu8ing your advertising agencies, rather than just survey them

Share Tweet +1 ShareEight Reasons For Evalu8ing Your Agencies (rather than just survey them) With more and more agencies and suppliers on most marketer’s rosters, having a fast, effective and easy way to be able to measure, manage and maximise … Continue reading

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How to make the most of your media negotiation to increase value

Share Tweet +1 ShareAs consumer confidence remains sluggish, advertisers are increasingly interested in understanding how effective their media agency is negotiating. This raises two main concerns: 1. What are the issues affecting negotiation effectiveness? 2. How effective are the advertiser … Continue reading

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Even top advertising agencies are known to give it away now

Are top advertising agencies guilty of giving too much away? Usually, when we hear about advertising agencies giving their ideas away for free the focus is on pitching. But agencies have been kindly donating their IP since advertising began.
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Is the big idea everything you paid for through your agency compensation?

TrinityP3 – Strategic marketing consulting – Agency solutions – Is the big idea everything you paid for through your agency compensation? Find out here:
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Five reasons agency compensation should not be relationship based

Don’t get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ANA Marketing Financial Management Conference last week in Phoenix, Arizona, there was a presentation by Sarah Armstrong from Coca Cola on Value Based Agency Compensation
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Calculating Agency Compensation And Resource From The Scope Of Work

How many agency account managers, strategy planners, creative copywriters, art directors, production managers, producers and coders do you need to deliver your marketing plan? Trinity P3 calculates agency compensation and resource the proven way.
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Why do top advertising agencies lose business?

Why do top advertising agencies lose business? Earlier this month, Avi Dan posted “Gone In 30-Seconds: The 5 Top Reasons Why Agencies Get Fired” on his Forbes blog – Find out our thoughts here:
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