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Tag Archives: agency monitoring
8 reasons for Evalu8ing your advertising agencies, rather than just survey them
Share Tweet +1 ShareEight Reasons For Evalu8ing Your Agencies (rather than just survey them) With more and more agencies and suppliers on most marketer’s rosters, having a fast, effective and easy way to be able to measure, manage and maximise … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring
Tagged agency monitoring, agency reviews, agency solutions, collaboration monitoring, Darren Woolley, performance monitoring, stakeholder relationships, strategic management, supplier management, supplier relationship management, TrinityP3
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Even top advertising agencies are known to give it away now
Are top advertising agencies guilty of giving too much away? Usually, when we hear about advertising agencies giving their ideas away for free the focus is on pitching. But agencies have been kindly donating their IP since advertising began.
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Is the big idea everything you paid for through your agency compensation?
TrinityP3 – Strategic marketing consulting – Agency solutions – Is the big idea everything you paid for through your agency compensation? Find out here:
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Posted in agency remuneration / compensation
Tagged agency compensation, agency monitoring, agency solutions, business consulting, strategic marketing consulting, top advertising agency, TrinityP3
Comments Off on Is the big idea everything you paid for through your agency compensation?
Five reasons agency compensation should not be relationship based
Don’t get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ANA Marketing Financial Management Conference last week in Phoenix, Arizona, there was a presentation by Sarah Armstrong from Coca Cola on Value Based Agency Compensation
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Posted in agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations
Tagged Advertising, agency compensation, agency monitoring, agency solutions, business strategy alignment, communications, Marketing, operations assessment, strategic marketing consulting, TrinityP3
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Calculating Agency Compensation And Resource From The Scope Of Work
How many agency account managers, strategy planners, creative copywriters, art directors, production managers, producers and coders do you need to deliver your marketing plan? Trinity P3 calculates agency compensation and resource the proven way.
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Posted in agency remuneration / compensation
Tagged agency compensation, agency monitoring, agency solutions, cost benchmarking, marketing agency search, performance benchmarking, strategic marketing consulting, TrinityP3
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Why do top advertising agencies lose business?
Why do top advertising agencies lose business? Earlier this month, Avi Dan posted “Gone In 30-Seconds: The 5 Top Reasons Why Agencies Get Fired” on his Forbes blog – Find out our thoughts here:
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Posted in agency remuneration / compensation, agency search & selection, interesting observations
Tagged agency compensation, agency monitoring, agency solutions, business strategy alignment, operations assessment, strategic marketing consulting, top advertising agencies, TrinityP3
Comments Off on Why do top advertising agencies lose business?
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