With more and more agencies and suppliers on most marketer’s rosters, having a fast, effective and easy way to be able to measure, manage and maximise these relationships is becoming increasingly important.
What are the issues affecting media negotiation effectiveness? How effective are the advertiser and agency in achieving additional cost efficiencies during each campaign?
Usually, when we hear about top advertising agencies giving their ideas away for free the focus is on pitching. But agencies have been kindly donating their IP since advertising began.
Marketers and their agencies talk regularly about the “big idea”, but what is the cost of this “big idea” and do marketers get the value for what they pay?
Our experience is that the linking of the performance score card or relationship survey to the agency financial incentive or bonus is that it can have little or no effect or in the worse case scenario a negative effect.
How many agency account managers, strategy planners, creative copywriters, art directors, production managers, producers and coders do you need to deliver your marketing plan?
Earlier this month, Avi Dan posted "Gone In 30-Seconds: The 5 Top Reasons Why Agencies Get Fired" on his Forbes blog that the top 5 reasons advertising agencies get fired are: