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What is included in your advertising agency overhead cost and what is not?

Share51 Tweet2 +13 Share5Shares 61This is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to … Continue reading

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The importance of overhead in agency compensation

There are a number of variables involved in the most common head hour or cost based agency compensation models being: salary costs, billable hours per year, overhead and profit margin. Each of these are often contested in negotiations, but one of the least understood and often overlooked is the overhead factor.
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