Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: firstname.lastname@example.org
Why should both agency performance and resource quality play an important role in assessing agency value? A holistic approach to defining agency value:
Interesting findings in the new ANA Agency Compensation Survey especially in regards to the development of incentive models and performance-based bonuses.
There is much concern over the role of procurement in marketing however these findings from ANA indicate these relationships mature over time.
A buyer and seller look at issues surrounding the agency selection process and the management of the agency relationship and performance.
Do you have an agency relationship evaluation process? How does the evaluation process you choose reflect a particular style of management?
Why, when there are more relevant measures in the industry, are the media still obsessed by media billings? Media billing measures are misleading when discussing the size of accounts or the size of creative agencies.