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Tag Archives: agency performance

How many KPIs are optimal to drive agency performance?

Share39 Tweet1 +16 Share3Shares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The importance of evaluating both agency quality and performance

Share31 Tweet4 +12 ShareShares 37This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How do you pitch when you’re the incumbent agency?

Share52 Tweet1 +11 ShareShares 54This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. It sounds like the toughest gig in … Continue reading

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Agency compensation is now more about performance than cost

Share39 Tweet +11 ShareShares 40This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Can marketers, procurement and advertising agencies work together?

Share36 Tweet +13 ShareShares 39This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on Can marketers, procurement and advertising agencies work together?

Buyers and Sellers on selecting agencies and managing their performance

Share16 Tweet +11 ShareShares 17This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | Comments Off on Buyers and Sellers on selecting agencies and managing their performance

How to manage a stable of marketing agencies

Share24 Tweet +11 ShareShares 25This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Most people in business (and even, on occasion, within … Continue reading

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How agency relationship evaluations reflect your management style

Share23 Tweet7 +13 ShareShares 33This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How to effectively negotiate remuneration with your agencies

Share41 Tweet1 +16 Share6Shares 54This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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What’s all this bull about agency billings? – A misleading measure of agency performance

Share Tweet +12 ShareShares 2Many people in the media still use media billings to indicate the size of the account or the size of the agency. Check out Mumbrella, or AdNews, B&T or even The Australian and The Financial Review. … Continue reading

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