Tag Archives: agency process

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Share36 Tweet +111 Share7Shares 54This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, television & electronic production | Tagged agency process, decoupling, Marketing strategy, stakeholder groups, supplier alignment, sustainable financial model, television advertising production, tv advertising production, unbundling | Comments Off

How to get better creative work from your agencies

Posted on April 17, 2013 by Anita Zanesco

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Share54 Tweet +11 ShareShares 55This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business … Continue reading →

Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment | Tagged agency process, anita zanesco, better creative work, big brief, briefing agencies, creative agencies, creative development, creative director, creative teams, pitch management |

Media complexity sees a rise in proprietory agency tools but how do you assess value?

Posted on February 1, 2012 by Darren Woolley

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Share16 Tweet +12 ShareShares 18The use, application and output of the myriad of software tools and technological aids to better media strategy and implementation has become an essential aspect of the media agency’s armoury. In new business pitches, touting these … Continue reading →