10 key considerations when decoupling your television advertising production
Once you have made the decision to decouple your advertising production, what do you need to consider to ensure success? Here are 10 key points:
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency process Tag
How to get better creative work from your agencies
Here we look at the multi-million dollar question: “How do we get better work from our creative agencies?" and provide 3 very simple ways that can help.
Media complexity sees a rise in proprietory agency tools but how do you assess value?
Every major agency group has devoted significant expense developing tools and technology designed to provide their clients with the edge over the competition. But are these tools just presentation fodder?