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Tag Archives: agency relationships

How marketers can encourage greater creative value from their agencies

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 2 Comments

Have marketers forgotten the Golden Rule for agency performance?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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10 ways to maximise your ROA (Return On Agency)

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With all the emphasis placed on marketing ROI, it occurs to me that marketers might benefit from … Continue reading

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Amazing Agency Anecdotes from new business pitches

Share Tweet +1 ShareThis post is by Georgia Suttie, Marketing Director of TrinityP3. Georgia manages TrinityP3’s online agency register and leads the Search & Selection Process where she liaises with marketing heads and departments and matches their needs to creative … Continue reading

Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, strategic management | Tagged , , , , , , , , | 1 Comment

Agency remuneration – the alarming race to zero

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Britain’s Campaign magazine ran a disturbing article last week, talking about the Government’s e-auction process for their prestigious creative roster. According … Continue reading

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Why more clients use Evalu8ing to improve agency relationships

Share Tweet +1 ShareThis post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. As … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on Why more clients use Evalu8ing to improve agency relationships

Marketing problems vs Procurement opportunities

Share Tweet +1 ShareThis post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The Corporate problem The problem with problems is that they … Continue reading

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The importance of evaluating both agency quality and performance

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on The importance of evaluating both agency quality and performance

The five universal principles of successful pitch management

Share Tweet +1 ShareThis post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Managing pitches is not the main thing we … Continue reading

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Evalu8ing agency relationships in siloed marketing structures

Share Tweet +1 ShareClient Category: Technology Industry Issues: Managing Agency Relationships across multiple business silos Challenging Problem: The business is structured across five Business Units (BU), all working with a common creative agency and media agency. Previous attempts to measure … Continue reading

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New Agency Relationship Management – Case study

Share Tweet +1 ShareCompany Category: Telecommunications Challenging Problem: The client had just appointed a new creative lead agency to be included in a mix of existing design, digital, media and sale promotions services providers who had developed a collaborative method … Continue reading

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