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Tag Archives: agency remuneration
Using resource benchmarking to measure and improve marketing efficiency
Share35 Tweet +15 ShareShares 40This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment
Tagged agency remuneration, benchmarking, cost benchmarks, Marketing efficiency, remuneration assessment, resource benchmarking, resource costs, schedule of work, scope of work
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The important differences between scope of work and schedule of work
Share36 Tweet +112 Share4Shares 52This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, strategic management
Tagged agency compensation, agency remuneration, agency resources, marketing management, Procurement, retainer model, schedule of work, scope of work, strategic thinking
1 Comment
Risk vs reward in value and performance based agency compensation
Share33 Tweet +14 Share4Shares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing procurement, return on investment
Tagged agency remuneration, compensation model, performance based agency compensation, performance incentives, resource based model, reward model, risk vs reward, value based compensation
Comments Off on Risk vs reward in value and performance based agency compensation
How marketers can encourage greater creative value from their agencies
Share64 Tweet +15 ShareShares 69This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency relationships, agency remuneration, approval processes, benchmarking, briefing processes, Collaboration, creative industry, creative value, creativity
2 Comments
How many advertising ideas do you need to find the right idea?
Share36 Tweet +15 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management
Tagged advertising ideas, agency remuneration, approval process, benchmarking, creative agency, creative concepts, creative work, stakeholder alignment
Comments Off on How many advertising ideas do you need to find the right idea?
Agency remuneration benchmarking is more than just rates
Share31 Tweet +15 Share7Shares 43This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, iPhone business app, marketing procurement, resource rate calculator
Tagged agency remuneration, benchmarks, overhead and profit multiple, Procurement, rate benchmarks, resource benchmarks, resource rate calculator, smartphone app
Comments Off on Agency remuneration benchmarking is more than just rates
A medical approach to marketing management – diagnosis then therapy
Share24 Tweet +14 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, case studies, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency remuneration, creative agency review, diagnosis then therapy, diagnostic process, digital agencies, marketing management, scope of work, strategic alignment
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10 ways to maximise your ROA (Return On Agency)
Share33 Tweet +11 ShareShares 34This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With all the emphasis placed on marketing ROI, it occurs to me that marketers might benefit … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, return on investment, strategic management
Tagged 360 evaluations, agency relationships, agency remuneration, benchmarking costs, client agency relationships, marketing roi, return on agency, scope of work, success metrics
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How to select your ideal agency faster with “A pitch in a day”
Share22 Tweet +11 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement
Tagged agency remuneration, agency review, agency selection, chemistry meetings, commercial arrangements, pitch in a day, select your ideal agency, strategy workshop
1 Comment
Measuring the 4Cs in selecting agencies and managing agency relationships
Share24 Tweet2 +111 Share4Shares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement
Tagged agency remuneration, agency review, capabilities assessment, chemistry alignment, commercial arrangements, creative access, evaluating agency performance, pitch process
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Amazing Agency Anecdotes from new business pitches
Share39 Tweet +16 ShareShares 45This post is by Georgia Suttie, Marketing Director of TrinityP3. Georgia manages TrinityP3’s online agency register and leads the Search & Selection Process where she liaises with marketing heads and departments and matches their needs to … Continue reading
Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, strategic management
Tagged agency relationships, agency remuneration, agency review, agency selection, chemistry meeting, Georgia Suttie, new business pitches, pitch consultant, pitch process
1 Comment
3 key ways to avoid an agency review
Share25 Tweet +11 ShareShares 26This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether you’re a marketer or an agency, chances are you’ve got better things to do than … Continue reading
Posted in agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement
Tagged agency contract, agency evaluation, agency remuneration, agency review, benchmarking, client agency relationship, contract review, pitch, review process
1 Comment
Agency remuneration – the alarming race to zero
Share59 Tweet +13 ShareShares 62This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Britain’s Campaign magazine ran a disturbing article last week, talking about the Government’s e-auction process for their prestigious creative roster. … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, interesting observations, marketing procurement, public sector, strategic management
Tagged agency compensation, agency relationships, agency remuneration, agency services, e-auction process, e-auctions, stephan argent
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