-
Tags
Advertising agency agency compensation agency remuneration agency review agency roster agency search agency selection agency solutions alignment benchmarking business strategy alignment Collaboration Compensation Darren Woolley Digital Digital Marketing Evalu8ing Marketing marketing and advertising marketing first forum marketing process optimisation marketing procurement Marketing strategy media media agency media buying media planning pitch pitch process process optimisation Procurement production production costs remuneration scope of work Shawn Callahan social media stephan argent strategic alignment strategic management strategic marketing consulting strategic marketing management Television production TrinityP3Categories
- agency remuneration / compensation
- agency search & selection
- agency solutions
- case studies
- customer relationship management
- data & direct marketing
- Evalu8ing – Relationship Performance Monitoring
- green marketing & sustainability
- industry news & trends
- interesting observations
- iPhone business app
- marketing process optimisation
- marketing procurement
- media planning & buying
- mobile marketing
- Podcasts
- print production
- public sector
- resource rate calculator
- return on investment
- social media & digital marketing
- strategic management
- television & electronic production
- Top 10
- Uncategorized
Blog Archives
- July 2017 (11)
- June 2017 (13)
- May 2017 (14)
- April 2017 (10)
- March 2017 (14)
- February 2017 (12)
- January 2017 (10)
- December 2016 (9)
- November 2016 (13)
- October 2016 (13)
- September 2016 (13)
- August 2016 (14)
- July 2016 (13)
- June 2016 (13)
- May 2016 (13)
- April 2016 (12)
- March 2016 (11)
- February 2016 (13)
- January 2016 (12)
- December 2015 (10)
- November 2015 (13)
- October 2015 (13)
- September 2015 (13)
- August 2015 (13)
- July 2015 (14)
- June 2015 (13)
- May 2015 (13)
- April 2015 (11)
- March 2015 (13)
- February 2015 (12)
- January 2015 (11)
- December 2014 (10)
- November 2014 (12)
- October 2014 (14)
- September 2014 (21)
- August 2014 (15)
- July 2014 (13)
- June 2014 (13)
- May 2014 (13)
- April 2014 (10)
- March 2014 (13)
- February 2014 (12)
- January 2014 (12)
- December 2013 (10)
- November 2013 (13)
- October 2013 (13)
- September 2013 (13)
- August 2013 (13)
- July 2013 (14)
- June 2013 (12)
- May 2013 (14)
- April 2013 (13)
- March 2013 (12)
- February 2013 (12)
- January 2013 (13)
- December 2012 (9)
- November 2012 (13)
- October 2012 (14)
- September 2012 (12)
- August 2012 (14)
- July 2012 (13)
- June 2012 (17)
- May 2012 (15)
- April 2012 (11)
- March 2012 (13)
- February 2012 (13)
- January 2012 (12)
- December 2011 (10)
- November 2011 (13)
- October 2011 (14)
- September 2011 (12)
- August 2011 (8)
- July 2011 (3)
- June 2011 (6)
- May 2011 (3)
- April 2011 (4)
- March 2011 (8)
- February 2011 (10)
- January 2011 (8)
- December 2010 (8)
- November 2010 (9)
- October 2010 (3)
- September 2010 (5)
- August 2010 (3)
- July 2010 (5)
- June 2010 (9)
- May 2010 (17)
- April 2010 (15)
- March 2010 (17)
- December 2009 (4)
- November 2009 (1)
- October 2009 (13)
- September 2009 (1)
- August 2009 (1)
- July 2009 (4)
- June 2009 (3)
- May 2009 (2)
- April 2009 (3)
- March 2009 (5)
- February 2009 (3)
- January 2009 (2)
- November 2008 (3)
- October 2008 (3)
- September 2008 (1)
- August 2008 (5)
- July 2008 (4)
- June 2008 (1)
- May 2008 (5)
- April 2008 (8)
- March 2008 (1)
- November 2007 (4)
- October 2007 (2)
- September 2007 (4)
- March 2007 (4)
- February 2007 (5)
- December 2006 (1)
- November 2006 (6)
- October 2006 (7)
- September 2006 (16)
- August 2006 (25)
- July 2006 (5)
- April 2006 (8)
-
Tag Archives: agency remuneration
Using resource benchmarking to measure and improve marketing efficiency
Share35 Tweet +15 ShareShares 40This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment
Tagged agency remuneration, benchmarking, cost benchmarks, Marketing efficiency, remuneration assessment, resource benchmarking, resource costs, schedule of work, scope of work
Comments Off on Using resource benchmarking to measure and improve marketing efficiency
The important differences between scope of work and schedule of work
Share36 Tweet +112 Share4Shares 52This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, strategic management
Tagged agency compensation, agency remuneration, agency resources, marketing management, Procurement, retainer model, schedule of work, scope of work, strategic thinking
1 Comment
Risk vs reward in value and performance based agency compensation
Share33 Tweet +14 Share4Shares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing procurement, return on investment
Tagged agency remuneration, compensation model, performance based agency compensation, performance incentives, resource based model, reward model, risk vs reward, value based compensation
Comments Off on Risk vs reward in value and performance based agency compensation
How marketers can encourage greater creative value from their agencies
Share64 Tweet +15 ShareShares 69This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency relationships, agency remuneration, approval processes, benchmarking, briefing processes, Collaboration, creative industry, creative value, creativity
2 Comments
How many advertising ideas do you need to find the right idea?
Share36 Tweet +15 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management
Tagged advertising ideas, agency remuneration, approval process, benchmarking, creative agency, creative concepts, creative work, stakeholder alignment
Comments Off on How many advertising ideas do you need to find the right idea?
Agency remuneration benchmarking is more than just rates
Share31 Tweet +15 Share7Shares 43This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, iPhone business app, marketing procurement, resource rate calculator
Tagged agency remuneration, benchmarks, overhead and profit multiple, Procurement, rate benchmarks, resource benchmarks, resource rate calculator, smartphone app
Comments Off on Agency remuneration benchmarking is more than just rates
A medical approach to marketing management – diagnosis then therapy
Share24 Tweet +14 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, case studies, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency remuneration, creative agency review, diagnosis then therapy, diagnostic process, digital agencies, marketing management, scope of work, strategic alignment
Comments Off on A medical approach to marketing management – diagnosis then therapy
10 ways to maximise your ROA (Return On Agency)
Share33 Tweet +11 ShareShares 34This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With all the emphasis placed on marketing ROI, it occurs to me that marketers might benefit … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, return on investment, strategic management
Tagged 360 evaluations, agency relationships, agency remuneration, benchmarking costs, client agency relationships, marketing roi, return on agency, scope of work, success metrics
Comments Off on 10 ways to maximise your ROA (Return On Agency)
How to select your ideal agency faster with “A pitch in a day”
Share22 Tweet +11 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement
Tagged agency remuneration, agency review, agency selection, chemistry meetings, commercial arrangements, pitch in a day, select your ideal agency, strategy workshop
1 Comment
Measuring the 4Cs in selecting agencies and managing agency relationships
Share24 Tweet2 +111 Share4Shares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement
Tagged agency remuneration, agency review, capabilities assessment, chemistry alignment, commercial arrangements, creative access, evaluating agency performance, pitch process
Comments Off on Measuring the 4Cs in selecting agencies and managing agency relationships
Amazing Agency Anecdotes from new business pitches
Share39 Tweet +16 ShareShares 45This post is by Georgia Suttie, Marketing Director of TrinityP3. Georgia manages TrinityP3’s online agency register and leads the Search & Selection Process where she liaises with marketing heads and departments and matches their needs to … Continue reading
Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, strategic management
Tagged agency relationships, agency remuneration, agency review, agency selection, chemistry meeting, Georgia Suttie, new business pitches, pitch consultant, pitch process
1 Comment
3 key ways to avoid an agency review
Share25 Tweet +11 ShareShares 26This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether you’re a marketer or an agency, chances are you’ve got better things to do than … Continue reading
Posted in agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement
Tagged agency contract, agency evaluation, agency remuneration, agency review, benchmarking, client agency relationship, contract review, pitch, review process
1 Comment
Agency remuneration – the alarming race to zero
Share59 Tweet +13 ShareShares 62This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Britain’s Campaign magazine ran a disturbing article last week, talking about the Government’s e-auction process for their prestigious creative roster. … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, interesting observations, marketing procurement, public sector, strategic management
Tagged agency compensation, agency relationships, agency remuneration, agency services, e-auction process, e-auctions, stephan argent
Comments Off on Agency remuneration – the alarming race to zero
Subscribe
Vimeo
Youtube
Facebook
Twitter
LinkedIn
RSS
Slideshare
Reviewed Books
Four Square
Google Maps
Google+
Thanks for visiting the TrinityP3 Blog. We welcome your comments. Please understand this is a moderated blog. All comments will be reviewed prior to posting. As a result, there will be a delay in the posting of comments. Not all comments will be posted. Comments may also be removed after they are posted. Please see our Terms of Use for more information.