Using resource benchmarking to measure and improve marketing efficiency
Ever wondered how well your agency relationship is performing? Does it cost you more because of waste and inefficiency? Or is it highly productive?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency remuneration Tag
What have media rates got to do with the price of milk?
How does the cost of that 30 second spot compare to the market? Is it reflective of what others like you are paying or should you be crying over it?
Risk vs reward in value and performance based agency compensation
To make a value or performance based compensation model work effectively you need to understand the role that risk and reward plays in the equation.
How marketers can encourage greater creative value from their agencies
8 agency CEOs who are regularly recognised for creative excellence share insights on the issue of encouraging greater creative value.
How many advertising ideas do you need to find the right idea?
How many rounds of creative work does it take to get THE idea? And how many ideas each round? What is the optimum number to answer the brief?
Agency remuneration benchmarking is more than just rates
Simply looking at agency remuneration rates alone is a flawed process as it is not the hourly rate but the total cost that is important.
A medical approach to marketing management – diagnosis then therapy
Marketing Management should never just be about treating symptoms. Here are several case studies where diagnosis was the key to effective therapy.
10 ways to maximise your ROA (Return On Agency)
With all the emphasis placed on marketing ROI, marketers might benefit from this cheat sheet on how to maximize return on their agency investment.
How to select your ideal agency faster with “A pitch in a day”
How long does it take to select your ideal agency? What if you do not have three months or more to do it? Find out about a pitch in a day here:
Who does your Media Agency really work for?
It's time to address the elephant in the room. Do Media Agencies really work for you or for Media Owners and how can you be sure you are getting value?
Measuring the 4Cs in selecting agencies and managing agency relationships
The 4Cs are a valuable way to undertake a full and robust evaluation of an agency and their ability to fulfil your requirements. What are the 4Cs?
Amazing Agency Anecdotes from new business pitches
Amazing Agency Anecdotes - Surprising war stories that agencies have shared about people and processes they have come across in new business pitches.
3 key ways to avoid an agency review
Here are three proactive things you can do to avoid an agency review and create a better incumbent client-agency relationship in the process.
Agency remuneration – the alarming race to zero
The British Government's e-auction process to drive down agency remuneration should set alarm bells ringing for both marketers and agencies.
Why more clients use Evalu8ing to improve agency relationships
Why is Evalu8ing becoming an increasingly valuable tool for clients to protect and grow the relationships they have with their agency partners?