The importance of evaluating both agency quality and performance
Why should both agency performance and resource quality play an important role in assessing agency value? A holistic approach to defining agency value:
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency remuneration Tag
What Marketing 3.0 means for 2014: Follow, faster, further
Marketing 3.0 is here but marketers and agencies seem slow in adjusting strategy. Here are some tangible steps to move from Mad Men to Marketing 3.0.
10 essential principles of agency remuneration
Whatever your agency remuneration model, there are some essential guiding principles that should underpin every remuneration agreement. Here are ten:
IPG Mediabrands shifts to pay for performance – will your agency?
IPG Mediabrands - one of the largest communications groups in the world has shifted to a pay for performance model. Should your agency do the same?
Top 20 strategic marketing management posts for the first half of 2013
What are the hottest strategic marketing management topics so far in 2013? How do these relate to new challenges and increasing diversity in marketing?
When marketers turn BAD negotiating agency remuneration
It's easy to blame procurement for problems in agency remuneration negotiations. This post shows that it can sometimes be the marketer that is at fault.
The best producer model for TV advertising production
There are several possible producer models available in the TVC production process. Here are 6 considerations when deciding which is best for you.
Agency remuneration and third party costs in marketing procurement
Answers to questions on the issues associated with agency remuneration and third party costs from our panel of marketers and agency leaders.
Are you or your agencies exploiting the value of creative talent?
A thought provoking piece originally shared on Facebook which slams the growing trend in the creative and media industries to work for free.
Is television production assessment and management effective?
How effective are television advertising production cost assessments? Here are cost savings and ROI figures from a number of recent projects.
Marketers should set production budgets or pay the consequences
Not setting advertising production budgets will make it difficult to balance great creative work with enough media budget to make sure people will see it.
What happens when cost is more important than marketing value?
Actual examples where cost reduction became more important than the results and value that marketing and their agencies were delivering.
The ultimate guide to APAC marketing management consultants
Updated April 2014: TrinityP3 has compiled a comprehensive guide to strategic marketing management consultants in the APAC region.
5 ways to ensure efficient production estimate approvals
In response to the growing urgency around production estimate approvals - 5 ways to assist in having the dotted line signed with all parties in agreement.
Why it is time to remove creative agencies from the production process
Why should you consider decoupling production from your agency? What production requirements do you need to take into account?