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Tag Archives: agency requirements

Please Agency, do not thank me when you win a new business pitch

Share40 Tweet +13 ShareShares 43This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, marketing procurement | Tagged , , , , , , , |

The world’s worst advertising agency scope of work defined by a marketer

Share67 Tweet +12 Share3Shares 72I know that no one except lawyers, and some procurement people enjoy reading contracts, but in fact contracts are interesting and important documents as they define the terms and conditions of a relationship between two parties. … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions | Tagged , , , , , , , , , |