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Tag Archives: agency resources

The important differences between scope of work and schedule of work

Share36 Tweet +112 Share4Shares 52This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, strategic management | Tagged , , , , , , , , |

The importance of evaluating both agency quality and performance

Share31 Tweet4 +12 ShareShares 37This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on The importance of evaluating both agency quality and performance

Paying peanuts? – It is not the smartest advertising agency remuneration strategy

Share45 Tweet +13 ShareShares 48No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We see it all the time, advertisers call us in because they are unhappy with the performance … Continue reading

Posted in agency remuneration / compensation, agency solutions, strategic management | Tagged , , , , , , , , , , | Comments Off on Paying peanuts? – It is not the smartest advertising agency remuneration strategy