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Tag Archives: agency review
Please Agency, do not thank me when you win a new business pitch
Share40 Tweet +13 ShareShares 43This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
10 Ways For Marketers To Avoid Agency Sticker Shock
Share30 Tweet +15 ShareShares 35This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever been faced with sticker shock or seemingly pricey invoices from your agency, then … Continue reading
Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, resource rate calculator, return on investment, strategic management
Tagged agency invoices, agency review, agency sticker shock, benchmark costs, marketing budget, overhead and profit, Procurement, rate card, scope of work, stephan argent, success metrics
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How to select your ideal agency faster with “A pitch in a day”
Share22 Tweet +11 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement
Tagged agency remuneration, agency review, agency selection, chemistry meetings, commercial arrangements, pitch in a day, select your ideal agency, strategy workshop
1 Comment
Measuring the 4Cs in selecting agencies and managing agency relationships
Share24 Tweet2 +111 Share4Shares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement
Tagged agency remuneration, agency review, capabilities assessment, chemistry alignment, commercial arrangements, creative access, evaluating agency performance, pitch process
Comments Off on Measuring the 4Cs in selecting agencies and managing agency relationships
Amazing Agency Anecdotes from new business pitches
Share39 Tweet +16 ShareShares 45This post is by Georgia Suttie, Marketing Director of TrinityP3. Georgia manages TrinityP3’s online agency register and leads the Search & Selection Process where she liaises with marketing heads and departments and matches their needs to … Continue reading
Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, strategic management
Tagged agency relationships, agency remuneration, agency review, agency selection, chemistry meeting, Georgia Suttie, new business pitches, pitch consultant, pitch process
1 Comment
3 key ways to avoid an agency review
Share25 Tweet +11 ShareShares 26This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether you’re a marketer or an agency, chances are you’ve got better things to do than … Continue reading
Posted in agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement
Tagged agency contract, agency evaluation, agency remuneration, agency review, benchmarking, client agency relationship, contract review, pitch, review process
1 Comment
How do you pitch when you’re the incumbent agency?
Share52 Tweet +11 ShareShares 53This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. It sounds like the toughest gig in … Continue reading
The five universal principles of successful pitch management
Share41 Tweet +111 Share4Shares 56This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Managing pitches is not the main thing … Continue reading
Procurement process: get all agencies in for a pitch Q&A?
Share20 Tweet +11 Share4Shares 25This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency search & selection, agency solutions, interesting observations, marketing procurement, public sector, strategic management
Tagged agency review, agency search, agency selection, creative agency tender, Darren Woolley, government procurement, pitch Q&A, procurement process, tender process
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How to change your media, creative and digital agency all at once
Share21 Tweet +13 Share3Shares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency search & selection, agency solutions, case studies, marketing process optimisation, marketing procurement
Tagged agency review, agency roster, agency selection, chemistry workshops, collaborative concurrent pitch, creative agency, Darren Woolley, digital agency, media agency, pitch process
Comments Off on How to change your media, creative and digital agency all at once
How to provide fact-based feedback to unsuccessful agencies in a pitch
Share24 Tweet +13 Share3Shares 30This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
The five tasks all marketers should consider before 2013
Share51 Tweet +11 ShareShares 52This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, strategic management
Tagged agency performance reviews, agency review, brand management, Darren Woolley, marketing plan, marketing program, media planning, scope of work, strategic alignment, supplier rosters
Comments Off on The five tasks all marketers should consider before 2013
The dangers of misusing benchmarking
Share21 Tweet +11 ShareShares 22This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, marketing procurement
Tagged agency benchmarks, agency compensation, agency remuneration, agency review, benchmarking, creative agencies, Darren Woolley, Procurement, procurement contractor, TrinityP3
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Achieving alignment and collaboration with our agency search and selection process
Share21 Tweet +12 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
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