Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
5 tasks for marketers to consider and plan to do in the coming year that will guarantee a more effective and efficient marketing program in 365 days time.
A new strategic direction for a brand involved a review of their creative, media and digital agencies in just 10 weeks. This is the successful process we used:
Contemplating a full agency review or a formal agency evaluation? Here are ten warning signs that your agency relationship isn’t as strong as it should be.