Please Agency, do not thank me when you win a new business pitch
It is always up to the agency to win the pitch. A pitch consultant should only ever create an opportunity based on fulfilling the advertiser's needs.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency review Tag
10 Ways For Marketers To Avoid Agency Sticker Shock
Your marketing budget is precious. So to be faced with agency invoice sticker shock isn’t something anyone needs to contend with.
How to select your ideal agency faster with “A pitch in a day”
How long does it take to select your ideal agency? What if you do not have three months or more to do it? Find out about a pitch in a day here:
Measuring the 4Cs in selecting agencies and managing agency relationships
The 4Cs are a valuable way to undertake a full and robust evaluation of an agency and their ability to fulfil your requirements. What are the 4Cs?
Amazing Agency Anecdotes from new business pitches
Amazing Agency Anecdotes - Surprising war stories that agencies have shared about people and processes they have come across in new business pitches.
3 key ways to avoid an agency review
Here are three proactive things you can do to avoid an agency review and create a better incumbent client-agency relationship in the process.
How do you pitch when you’re the incumbent agency?
Retaining business in a competitive pitch is a tricky balancing act for the incumbent agency. Here are 3 common mistakes and 5 top tips for success.
Nine kinds of agency pitch process and counting
There are so many options and structures for an agency pitch process. So how can you identify the best process to get the best outcome?
The five universal principles of successful pitch management
Here are 5 universal principles of pitch management that every successful pitch has to deliver against whatever the sector, client, brand or category.
Procurement process: get all agencies in for a pitch Q&A?
Here is a part of the procurement process that doesn't make any sense. Who would give up their competitive advantage in a multi-agency pitch Q&A?
How to change your media, creative and digital agency all at once
Imagine you want to review your media agency, your creative agency and your digital agency at the same time? What is the best way to do this?
The five tasks all marketers should consider before 2013
5 tasks for marketers to consider and plan to do in the coming year that will guarantee a more effective and efficient marketing program in 365 days time.
The dangers of misusing benchmarking
When benchmarks are often the industry average the question we ask our marketing and procurement clients is 'Will you be happy with average?'
Achieving alignment and collaboration with our agency search and selection process
A new strategic direction for a brand involved a review of their creative, media and digital agencies in just 10 weeks. This is the successful process we used:
10 reasons you may need to re-evaluate your agency relationship
Contemplating a full agency review or a formal agency evaluation? Here are ten warning signs that your agency relationship isn’t as strong as it should be.