TrinityP3 logo

Tag Archives: agency roster

How agency optimism can get in the way of a successful pitch

Share Tweet +1 ShareThis post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Don’t get me wrong, I’m an unashamed optimist. … Continue reading

Posted in agency search & selection, agency solutions, interesting observations, marketing procurement | Tagged , , , , , , , | 2 Comments

Have marketers forgotten the Golden Rule for agency performance?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, return on investment | Tagged , , , , , , , | Comments Off on Have marketers forgotten the Golden Rule for agency performance?

A digital marketing wake up call for marketers and their agencies

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 A report, released by Adobe last week, underscores everything I’ve been seeing in the last few years … Continue reading

Posted in industry news & trends, interesting observations, marketing process optimisation, return on investment, social media & digital marketing | Tagged , , , , , , , | Comments Off on A digital marketing wake up call for marketers and their agencies

The City Model for structuring and managing your agency roster

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | 2 Comments

Why more clients use Evalu8ing to improve agency relationships

Share Tweet +1 ShareThis post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. As … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on Why more clients use Evalu8ing to improve agency relationships

10 essential principles of agency remuneration

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whatever your agency remuneration model, there are some [essential] guiding principles that should underpin every remuneration agreement.  … Continue reading

Posted in agency remuneration / compensation, agency solutions, strategic management | Tagged , , , , , , , , | Comments Off on 10 essential principles of agency remuneration

The ultimate guide to APAC marketing management consultants

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Tagged , , , , , , , , | 3 Comments

How to change your media, creative and digital agency all at once

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency search & selection, agency solutions, case studies, marketing process optimisation, marketing procurement | Tagged , , , , , , , , , | Comments Off on How to change your media, creative and digital agency all at once

3 things stopping traditional creative agencies being creative

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, strategic management | Tagged , , , , , , , , , | 2 Comments

Don’t just rationalise your advertising agency roster, strategically align it

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , , | Comments Off on Don’t just rationalise your advertising agency roster, strategically align it

Challenging some of the strategic notions of media agency structures and services

Share Tweet +1 ShareRecently the trade press in Australia had a headline that screamed: “Woolley questions RACQ agency consolidation” The story linked my opinion on agency consolidation, which is that it is not right for everyone, with the fact that … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on Challenging some of the strategic notions of media agency structures and services

Selecting the right agency roster structure to achieve strategic business alignment

Share Tweet +1 ShareIt is amazing how often a conversation about tendering for a new agency occurs without any substantial reference to the overall roster structure. The desire to appoint a new media agency, a new creative agency or a … Continue reading

Posted in agency search & selection, agency solutions, strategic management | Tagged , , , , , , , , , , | Comments Off on Selecting the right agency roster structure to achieve strategic business alignment

Why collaboration can simply lead to more meetings and not great business strategy alignment

Share Tweet +1 ShareI recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their roster. … Continue reading

Posted in interesting observations, marketing process optimisation, strategic management | Tagged , , , , , , , , | 2 Comments

Putting Marketing First in strategic marketing management

Share Tweet +1 ShareThe Marketing First Forum is a eco-system of global strategic marketing consultants who are focusing on solving the issues facing the increasingly complex world of marketing and advertising. But more importantly, the public interface is a community … Continue reading

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, media planning & buying, print production, social media & digital marketing, television & electronic production | Tagged , , , , , , , , , | Comments Off on Putting Marketing First in strategic marketing management