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Tag Archives: agency roster

How agency optimism can get in the way of a successful pitch

Share28 Tweet +12 ShareShares 30This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Don’t get me wrong, I’m an unashamed … Continue reading

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Have marketers forgotten the Golden Rule for agency performance?

Share26 Tweet +12 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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A digital marketing wake up call for marketers and their agencies

Share38 Tweet +12 ShareShares 40This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 A report, released by Adobe last week, underscores everything I’ve been seeing in the last few … Continue reading

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The City Model for structuring and managing your agency roster

Share47 Tweet +12 ShareShares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | 2 Comments

Why more clients use Evalu8ing to improve agency relationships

Share34 Tweet5 +15 Share3Shares 47This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

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10 essential principles of agency remuneration

Share42 Tweet +12 ShareShares 44This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whatever your agency remuneration model, there are some [essential] guiding principles that should underpin every remuneration … Continue reading

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The ultimate guide to APAC marketing management consultants

Share93 Tweet +14 ShareShares 97This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Tagged , , , , , , , , | 3 Comments

How to change your media, creative and digital agency all at once

Share21 Tweet +13 Share3Shares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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3 things stopping traditional creative agencies being creative

Share53 Tweet +14 Share6Shares 63This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Don’t just rationalise your advertising agency roster, strategically align it

Share25 Tweet +12 ShareShares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Challenging some of the strategic notions of media agency structures and services

Share29 Tweet +12 ShareShares 31Recently the trade press in Australia had a headline that screamed: “Woolley questions RACQ agency consolidation” The story linked my opinion on agency consolidation, which is that it is not right for everyone, with the fact … Continue reading

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Selecting the right agency roster structure to achieve strategic business alignment

Share24 Tweet +12 ShareShares 26It is amazing how often a conversation about tendering for a new agency occurs without any substantial reference to the overall roster structure. The desire to appoint a new media agency, a new creative agency or … Continue reading

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Why collaboration can simply lead to more meetings and not great business strategy alignment

Share23 Tweet +12 Share2Shares 27I recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their … Continue reading

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Putting Marketing First in strategic marketing management

Share8 Tweet +1 ShareShares 8The Marketing First Forum is a eco-system of global strategic marketing consultants who are focusing on solving the issues facing the increasingly complex world of marketing and advertising. But more importantly, the public interface is a … Continue reading

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, media planning & buying, print production, social media & digital marketing, television & electronic production | Tagged , , , , , , , , , | Comments Off on Putting Marketing First in strategic marketing management