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Tag Archives: agency roster
How agency optimism can get in the way of a successful pitch
Share28 Tweet +12 ShareShares 30This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Don’t get me wrong, I’m an unashamed … Continue reading
Have marketers forgotten the Golden Rule for agency performance?
Share26 Tweet +12 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, return on investment
Tagged agency agreements, agency engagement, agency relationships, agency roster, brand strategy, engagement agreements, marketing budget, Media fragmentation
Comments Off on Have marketers forgotten the Golden Rule for agency performance?
A digital marketing wake up call for marketers and their agencies
Share38 Tweet +12 ShareShares 40This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 A report, released by Adobe last week, underscores everything I’ve been seeing in the last few … Continue reading
Posted in industry news & trends, interesting observations, marketing process optimisation, return on investment, social media & digital marketing
Tagged agency roster, Digital Marketing, digital solutions, digital strategies, marketers and agencies, media channels, ROI, stephan argent
Comments Off on A digital marketing wake up call for marketers and their agencies
The City Model for structuring and managing your agency roster
Share47 Tweet +12 ShareShares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, strategic management
Tagged agency roster, agency roster model, agency structures, brand stakeholders, brand team, customer engagement, managing agency relationships, strategic alignment, the city model
Why more clients use Evalu8ing to improve agency relationships
Share34 Tweet6 +15 Share3Shares 48This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency relationship management, agency relationships, agency remuneration, agency roster, anita zanesco, client agency relationship, Collaboration, Evalu8ing, process improvement
Comments Off on Why more clients use Evalu8ing to improve agency relationships
10 essential principles of agency remuneration
Share42 Tweet1 +12 ShareShares 45This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whatever your agency remuneration model, there are some [essential] guiding principles that should underpin every remuneration … Continue reading
Posted in agency remuneration / compensation, agency solutions, strategic management
Tagged agency remuneration, agency roster, client agency relationships, pay by results, PBR model, remuneration agreement, remuneration model, stephan argent, success metrics
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How to change your media, creative and digital agency all at once
Share21 Tweet +13 Share3Shares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency search & selection, agency solutions, marketing process optimisation, marketing procurement
Tagged agency review, agency roster, agency selection, chemistry workshops, collaborative concurrent pitch, creative agency, Darren Woolley, digital agency, media agency, pitch process
Comments Off on How to change your media, creative and digital agency all at once
3 things stopping traditional creative agencies being creative
Share53 Tweet +14 Share6Shares 63This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, strategic management
Tagged agency brand management, agency roster, corporatisation, creative agencies, Darren Woolley, digital agency, marketers and procurement, media agency, siloed structures, traditional creative agencies
Don’t just rationalise your advertising agency roster, strategically align it
Share25 Tweet5 +12 ShareShares 32This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management
Tagged agency remuneration, agency roster, agency search and selection, agency solutions, Darren Woolley, marketing procurement, strategic alignment, strategic management, supplier alignment, TrinityP3
Comments Off on Don’t just rationalise your advertising agency roster, strategically align it
Selecting the right agency roster structure to achieve strategic business alignment
Share24 Tweet4 +12 ShareShares 30It is amazing how often a conversation about tendering for a new agency occurs without any substantial reference to the overall roster structure. The desire to appoint a new media agency, a new creative agency or … Continue reading
Posted in agency search & selection, agency solutions, strategic management
Tagged agency roster, agency search, agency selection, agency solutions, Darren Woolley, roster structure, strategic alignment, strategic business alignment, strategic management, supplier alignment, TrinityP3
Comments Off on Selecting the right agency roster structure to achieve strategic business alignment
Why collaboration can simply lead to more meetings and not great business strategy alignment
Share23 Tweet1 +12 Share2Shares 28I recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their … Continue reading
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