As TrinityP3′s General Manager, Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. He is an HBDI Practitioner and an experienced facilitator and coach. Read Nathan's bio here or email nathan@trinityp3.com
In a pitch optimism can be ambition, creativity and entrepreneurship or alternately it can be blind faith, desperation and greed. Which would you prefer?
Instead of complaining about agency performance Marketers should remember the Golden Rule. As the buyer, you should be setting the terms of engagement.
Across the region and increasingly across the globe we are discussing with clients the ideal agency roster. Is it better to have a single global agency network across multiple markets?
What is the right agency roster structure for you? With structure following strategy, simply changing the agencies may not be delivering your strategic management requirements.
To collaborate effectively is not about meetings. It is about alignment to a common and agreed objective. Strategic management insights from Darren Woolley of TrinityP3 here:
The Marketing First Forum is a eco-system of global strategic marketing management consultants who are focusing on solving the issues facing the increasingly complex world of marketing and advertising.