Tag Archives: agency roster

How agency optimism can get in the way of a successful pitch

Posted on November 29, 2013 by Nathan Hodges

Share Tweet +1 ShareThis post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Don’t get me wrong, I’m an unashamed optimist. … Continue reading →

Posted in agency search & selection, agency solutions, interesting observations, marketing procurement | Tagged agency roster, agency selection, category experience, Collaboration, creative resources, nathan hodges, pitch process, successful pitch | 2 Comments

Have marketers forgotten the Golden Rule for agency performance?

Posted on November 4, 2013 by Darren Woolley

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, return on investment | Tagged agency agreements, agency engagement, agency relationships, agency roster, brand strategy, engagement agreements, marketing budget, Media fragmentation | Comments Off

A digital marketing wake up call for marketers and their agencies

Posted on October 11, 2013 by Stephan Argent

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 A report, released by Adobe last week, underscores everything I’ve been seeing in the last few years … Continue reading →

Posted in industry news & trends, interesting observations, marketing process optimisation, return on investment, social media & digital marketing | Tagged agency roster, Digital Marketing, digital solutions, digital strategies, marketers and agencies, media channels, ROI, stephan argent | Comments Off

The City Model for structuring and managing your agency roster

Posted on August 28, 2013 by Darren Woolley

Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged agency roster, agency roster model, agency structures, brand stakeholders, brand team, customer engagement, managing agency relationships, strategic alignment, the city model | 2 Comments

Why more clients use Evalu8ing to improve agency relationships

Posted on August 26, 2013 by Anita Zanesco

Share Tweet +1 ShareThis post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. As … Continue reading →

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged agency relationship management, agency relationships, agency remuneration, agency roster, anita zanesco, client agency relationship, Collaboration, Evalu8ing, process improvement | Comments Off

10 essential principles of agency remuneration

Posted on July 22, 2013 by Stephan Argent

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whatever your agency remuneration model, there are some [essential] guiding principles that should underpin every remuneration agreement. … Continue reading →

Posted in agency remuneration / compensation, agency solutions, strategic management | Tagged agency remuneration, agency roster, client agency relationships, pay by results, PBR model, remuneration agreement, remuneration model, stephan argent, success metrics | Comments Off

The ultimate guide to APAC marketing management consultants

Posted on May 6, 2013 by Darren Woolley

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Tagged agency remuneration, agency roster, agency search, agency selection, APAC, Darren Woolley, marketing management, marketing procurement management, strategic marketing management | 3 Comments

How to change your media, creative and digital agency all at once

Posted on April 26, 2013 by Darren Woolley

Posted in agency search & selection, agency solutions, case studies, marketing process optimisation, marketing procurement | Tagged agency review, agency roster, agency selection, chemistry workshops, collaborative concurrent pitch, creative agency, Darren Woolley, digital agency, media agency, pitch process | Comments Off

3 things stopping traditional creative agencies being creative

Posted on December 19, 2012 by Darren Woolley

Posted in agency solutions, interesting observations, marketing process optimisation, strategic management | Tagged agency brand management, agency roster, corporatisation, creative agencies, Darren Woolley, digital agency, marketers and procurement, media agency, siloed structures, traditional creative agencies | 2 Comments

Don’t just rationalise your advertising agency roster, strategically align it

Posted on September 10, 2012 by Darren Woolley

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management | Tagged agency remuneration, agency roster, agency search and selection, agency solutions, Darren Woolley, marketing procurement, strategic alignment, strategic management, supplier alignment, TrinityP3 | Comments Off

Challenging some of the strategic notions of media agency structures and services

Posted on April 23, 2012 by Darren Woolley

Share Tweet +1 ShareRecently the trade press in Australia had a headline that screamed: “Woolley questions RACQ agency consolidation” The story linked my opinion on agency consolidation, which is that it is not right for everyone, with the fact that … Continue reading →

Posted in agency solutions, interesting observations, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Tagged agency consolidation, agency roster, agency solutions, Darren Woolley, Digital Marketing, media agency structures, media buying, media planning, process optimisation, strategic management, TrinityP3 | Comments Off

Selecting the right agency roster structure to achieve strategic business alignment

Posted on January 13, 2012 by Darren Woolley

Share Tweet +1 ShareIt is amazing how often a conversation about tendering for a new agency occurs without any substantial reference to the overall roster structure. The desire to appoint a new media agency, a new creative agency or a … Continue reading →

Posted in agency search & selection, agency solutions, strategic management | Tagged agency roster, agency search, agency selection, agency solutions, Darren Woolley, roster structure, strategic alignment, strategic business alignment, strategic management, supplier alignment, TrinityP3 | Comments Off

Why collaboration can simply lead to more meetings and not great business strategy alignment

Posted on December 23, 2011 by Darren Woolley

Share Tweet +1 ShareI recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their roster. … Continue reading →

Posted in interesting observations, marketing process optimisation, strategic management | Tagged agency roster, business strategy alignment, Darren Woolley, marketing management, marketing process optimisation, strategic alignment, strategic management, strategic marketing management, TrinityP3 | 2 Comments

Putting Marketing First in strategic marketing management

Posted on October 4, 2011 by Darren Woolley

Share Tweet +1 ShareThe Marketing First Forum is a eco-system of global strategic marketing consultants who are focusing on solving the issues facing the increasingly complex world of marketing and advertising. But more importantly, the public interface is a community … Continue reading →