As TrinityP3′s General Manager, Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. He is an HBDI Practitioner and an experienced facilitator and coach. Read Nathan's bio here or email nathan@trinityp3.com
In a pitch optimism can be ambition, creativity and entrepreneurship or alternately it can be blind faith, desperation and greed. Which would you prefer?
A new strategic direction for a brand involved a review of their creative, media and digital agencies in just 10 weeks. This is the successful process we used:
About 3 years ago the large number of agency roster reviews led us to develop a segmentation based on the strategic marketing requirements of the brand.