How agency optimism can get in the way of a successful pitch
In a pitch optimism can be ambition, creativity and entrepreneurship or alternately it can be blind faith, desperation and greed. Which would you prefer?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency selection Tag
How to select your ideal agency faster with “A pitch in a day”
How long does it take to select your ideal agency? What if you do not have three months or more to do it? Find out about a pitch in a day here:
Amazing Agency Anecdotes from new business pitches
Amazing Agency Anecdotes - Surprising war stories that agencies have shared about people and processes they have come across in new business pitches.
A more efficient process for selecting the perfect agency
Marketers and procurement often waste valuable time and money in their RFP and tender processes. Here is a process that is efficient and effective.
The five universal principles of successful pitch management
Here are 5 universal principles of pitch management that every successful pitch has to deliver against whatever the sector, client, brand or category.
Procurement process: get all agencies in for a pitch Q&A?
Here is a part of the procurement process that doesn't make any sense. Who would give up their competitive advantage in a multi-agency pitch Q&A?
The ultimate guide to APAC marketing management consultants
Updated April 2014: TrinityP3 has compiled a comprehensive guide to strategic marketing management consultants in the APAC region.
How to change your media, creative and digital agency all at once
Imagine you want to review your media agency, your creative agency and your digital agency at the same time? What is the best way to do this?
A tale on why procurement is a dirty word in marketing
Unfortunately, many procurement people follow process at the expense of any possible value existing in the outcome. Here are some worrying examples:
The danger of making token pitch payments to agencies
Here are some guidelines for the three reasons you would pay pitch fees and some recommendations on how much you should consider paying.
Agency Websites: Who’s Your Target Audience?
Stephan Argent of Marketing First Forum takes agencies to task about their poor and confusing websites and gives an overview on how they can improve.
The internal alignment opportunities of an agency search and selection process
Selecting a new agency is a great opportunity to encourage engagement and alignment with important internal stakeholders. Here is a recent example:
Achieving alignment and collaboration with our agency search and selection process
A new strategic direction for a brand involved a review of their creative, media and digital agencies in just 10 weeks. This is the successful process we used:
A new approach to segmenting marketing and advertising agencies and suppliers
About 3 years ago the large number of agency roster reviews led us to develop a segmentation based on the strategic marketing requirements of the brand.
Why the right digital agency is essential (and urgent)
Stephan Argent of Marketing First Forum discusses the urgent need for a kick-ass digital strategy to now take center stage in your marketing mix.