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Tag Archives: agency selection

How agency optimism can get in the way of a successful pitch

Share28 Tweet +12 ShareShares 30This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Don’t get me wrong, I’m an unashamed … Continue reading

Posted in agency search & selection, agency solutions, interesting observations, marketing procurement | Tagged , , , , , , , | 2 Comments

How to select your ideal agency faster with “A pitch in a day”

Share22 Tweet +11 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement | Tagged , , , , , , , | 1 Comment

Amazing Agency Anecdotes from new business pitches

Share39 Tweet +16 ShareShares 45This post is by Georgia Suttie, Marketing Director of TrinityP3. Georgia manages TrinityP3’s online agency register and leads the Search & Selection Process where she liaises with marketing heads and departments and matches their needs to … Continue reading

Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, strategic management | Tagged , , , , , , , , | 1 Comment

A more efficient process for selecting the perfect agency

Share36 Tweet +1 ShareShares 36This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 1 Comment

The five universal principles of successful pitch management

Share41 Tweet +111 Share4Shares 56This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Managing pitches is not the main thing … Continue reading

Posted in agency remuneration / compensation, agency search & selection, marketing procurement, strategic management | Tagged , , , , , , , , | 2 Comments

Procurement process: get all agencies in for a pitch Q&A?

Share20 Tweet +11 Share4Shares 25This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The ultimate guide to APAC marketing management consultants

Share93 Tweet +14 ShareShares 97This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Tagged , , , , , , , , | 3 Comments

How to change your media, creative and digital agency all at once

Share21 Tweet +13 Share3Shares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, case studies, marketing process optimisation, marketing procurement | Tagged , , , , , , , , , | Comments Off on How to change your media, creative and digital agency all at once

How to provide fact-based feedback to unsuccessful agencies in a pitch

Share24 Tweet +13 Share3Shares 30This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, interesting observations, marketing procurement | Tagged , , , , , , , | 4 Comments

A tale on why procurement is a dirty word in marketing

Share18 Tweet +12 ShareShares 20This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, marketing procurement | Tagged , , , , , , , , | 1 Comment

The danger of making token pitch payments to agencies

Share21 Tweet +12 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Agency Websites: Who’s Your Target Audience?

Share15 Tweet1 +13 Share5Shares 24This post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With laptops open and a lively discussion underway last week, a client asked me where to look on an agency … Continue reading

Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing | Tagged , , , , , , , , | Comments Off on Agency Websites: Who’s Your Target Audience?

The internal alignment opportunities of an agency search and selection process

Share26 Tweet +12 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Achieving alignment and collaboration with our agency search and selection process

Share21 Tweet +12 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, marketing procurement | Tagged , , , , , , , , , | 4 Comments

A new approach to segmenting marketing and advertising agencies and suppliers

Share23 Tweet +11 ShareShares 24This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on … Continue reading

Posted in agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, strategic management | Tagged , , , , , , , , , , | Comments Off on A new approach to segmenting marketing and advertising agencies and suppliers