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Tag Archives: agency selection
How agency optimism can get in the way of a successful pitch
Share28 Tweet +12 ShareShares 30This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Don’t get me wrong, I’m an unashamed … Continue reading
How to select your ideal agency faster with “A pitch in a day”
Share22 Tweet +11 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement
Tagged agency remuneration, agency review, agency selection, chemistry meetings, commercial arrangements, pitch in a day, select your ideal agency, strategy workshop
Amazing Agency Anecdotes from new business pitches
Share39 Tweet +16 ShareShares 45This post is by Georgia Suttie, Marketing Director of TrinityP3. Georgia manages TrinityP3’s online agency register and leads the Search & Selection Process where she liaises with marketing heads and departments and matches their needs to … Continue reading
Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, strategic management
Tagged agency relationships, agency remuneration, agency review, agency selection, chemistry meeting, Georgia Suttie, new business pitches, pitch consultant, pitch process
A more efficient process for selecting the perfect agency
Share36 Tweet +1 ShareShares 36This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency contracts, agency credentials, agency register, agency search, agency selection, chemistry sessions, pitch process, Procurement, selecting the perfect agency
The five universal principles of successful pitch management
Share45 Tweet +111 Share4Shares 60This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Managing pitches is not the main thing … Continue reading
Procurement process: get all agencies in for a pitch Q&A?
Share20 Tweet +11 Share4Shares 25This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency search & selection, agency solutions, interesting observations, marketing procurement, public sector, strategic management
Tagged agency review, agency search, agency selection, creative agency tender, Darren Woolley, government procurement, pitch Q&A, procurement process, tender process
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How to change your media, creative and digital agency all at once
Share21 Tweet +13 Share3Shares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency search & selection, agency solutions, marketing process optimisation, marketing procurement
Tagged agency review, agency roster, agency selection, chemistry workshops, collaborative concurrent pitch, creative agency, Darren Woolley, digital agency, media agency, pitch process
Comments Off on How to change your media, creative and digital agency all at once
How to provide fact-based feedback to unsuccessful agencies in a pitch
Share24 Tweet +13 Share3Shares 30This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
A tale on why procurement is a dirty word in marketing
Share18 Tweet +12 ShareShares 20This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
The danger of making token pitch payments to agencies
Share21 Tweet +12 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency search & selection, marketing procurement, strategic management
Tagged agency credentials, agency selection, chemistry sessions, creative pitch, Darren Woolley, pitch fees, pitch payments, strategic workshops, token pitch payments
Comments Off on The danger of making token pitch payments to agencies
Agency Websites: Who’s Your Target Audience?
Share15 Tweet1 +13 Share5Shares 24This post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With laptops open and a lively discussion underway last week, a client asked me where to look on an agency … Continue reading
Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing
Tagged agency client list, agency search consultant, agency selection, agency websites, areas of expertise, digital agencies, marketing first forum, stephan argent, target audience
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The internal alignment opportunities of an agency search and selection process
Share26 Tweet +12 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency search & selection, marketing process optimisation, marketing procurement, strategic management
Tagged agency engagement, agency search, agency selection, Darren Woolley, internal alignment, internal stakeholders, pitch process, strategic workshops, supplier search and selection, TrinityP3
Comments Off on The internal alignment opportunities of an agency search and selection process
Achieving alignment and collaboration with our agency search and selection process
Share21 Tweet1 +12 ShareShares 24This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
A new approach to segmenting marketing and advertising agencies and suppliers
Share23 Tweet +11 ShareShares 24This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on … Continue reading
Posted in agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, strategic management
Tagged Above the line, agency roster review, agency search, agency selection, Below the line, Darren Woolley, Digital Marketing, segmentation, strategic management, Through the line, TrinityP3
Comments Off on A new approach to segmenting marketing and advertising agencies and suppliers
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