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Tag Archives: agency services

Do bigger agency networks mean better for marketers?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency solutions, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, strategic management | Tagged , , , , , , , | 2 Comments

Agency remuneration – the alarming race to zero

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Britain’s Campaign magazine ran a disturbing article last week, talking about the Government’s e-auction process for their prestigious creative roster. According … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, interesting observations, marketing procurement, public sector, strategic management | Tagged , , , , , , | Comments Off on Agency remuneration – the alarming race to zero