Nick is a commercial specialist accomplished in client/agency remuneration & contract negotiation, business process change, financial information systems & IT, M&A, business strategy, and key financial indicator reporting and analysis. Read Nick's bio here or email firstname.lastname@example.org
Often it is the agency that kills a creative idea. This post discusses research on the 12 most common factors and presents solutions to these problems.
Stephan Argent of Marketing First Forum discusses the urgent need for a kick-ass digital strategy to now take center stage in your marketing mix.
Instead of simply swapping one agency for another and still finding problems, it may be worthwhile undertaking a Strategic Supplier Alignment.
The judging criteria for the Globe Awards is one line and very clear, simple and focused. What if agency case studies were presented in the same way?
One area of agency remuneration that creates confusion for many marketers, procurement and even agencies is the calculation of the agency overhead.
What are the 7 critical search engine optimisation (SEO) mistakes that too many agencies are making with their digital marketing efforts? Find out here:
Many marketers are confusing collaboration with the more functional cooperation and coordination. Some valuable insights into the differences here:
Darren Woolley discusses three concerns about engaging an advertising production consultant that go to the heart of the marketer / agency relationship.
In these uncertain times, it's imperative that your media strategies are effectively aligned with your marketing goals and are moving consumers to purchase.
Contemplating a full agency review or a formal agency evaluation? Here are ten warning signs that your agency relationship isn’t as strong as it should be.
If your agency suggests shooting your television commercial in some exotic location, there are several production cost drivers that you need to consider.
Is it fair that major corporations are using their smaller suppliers to fund their short term cash flow? Darren Woolley discusses this disturbing new trend:
Nathan Hodges of TrinityP3 shares his insights on nine ways to ensure you will never get a high performance marketing team in this guest post.