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Tag Archives: agency solutions

The top 5 agency accounting practices that irritate clients

Share Tweet +1 ShareThis post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 15 years experience in advertising agency finance and operations. His expertise and knowledge covers the spectrum from large multi-national operations down to the boutique creative … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation | Tagged , , , , , , , , , | 2 Comments

Poor creative? Don’t blame the client as often the agency kills the idea

Share Tweet +1 Share This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Why the right digital agency is essential (and urgent)

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, around … Continue reading

Posted in agency search & selection, agency solutions, data & direct marketing, interesting observations, social media & digital marketing, strategic management | Tagged , , , , , , , , , | Comments Off on Why the right digital agency is essential (and urgent)

Don’t just rationalise your advertising agency roster, strategically align it

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , , | Comments Off on Don’t just rationalise your advertising agency roster, strategically align it

The Globe Award judging criteria is also good for judging agency case studies

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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What is included in your advertising agency overhead cost and what is not?

Share Tweet +1 ShareThis is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to none … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, resource rate calculator | Tagged , , , , , , , , , | 6 Comments

7 critical SEO blunders agencies are still making

Share Tweet +1 ShareThis is a guest post by Mike Morgan, Founder and Director of High Profile Enterprises – SEO Consultants. Mike has been collaborating with TrinityP3 on an SEO, Social Media and Content Strategy since early 2011.  Darren Woolley … Continue reading

Posted in agency solutions, interesting observations, social media & digital marketing, strategic management | Tagged , , , , , , , , , | 9 Comments

Did you want collaboration, cooperation or coordination with that marketing process?

Share Tweet +1 ShareThere is a lot of talk about the need for collaboration in marketing and many are working to develop collaborative relationships within their organisations and across their agency roster. But when my friend from Anecdote, Shawn Callahan, … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , , , | Comments Off on Did you want collaboration, cooperation or coordination with that marketing process?

3 most common concerns marketers have about engaging an advertising production consultant

Share Tweet +1 ShareWe have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated and reviewed production both in Australia and New Zealand, but also around the world and especially in … Continue reading

Posted in agency solutions, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production | Tagged , , , , , , , , , | 2 Comments

Media strategies for tough times: doing more with less

Share Tweet +1 ShareThis is a guest post by Les Margulis a Business Director at TrinityP3. In his long and distinguished career Les has been responsible for the international media operations for numerous multinationals such as GE, Gillette, Pepsi and others, working in dozens of countries … Continue reading

Posted in agency solutions, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing | Tagged , , , , , , , , , , | Comments Off on Media strategies for tough times: doing more with less

How to perform successful surgery on your marketing budget

Share Tweet +1 ShareTwo weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected to … Continue reading

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10 reasons you may need to re-evaluate your agency relationship

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment Competitive conflict Regional mandates Perhaps even irreconcilable … Continue reading

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Some potential hidden costs in shooting your television commercials overseas

Share Tweet +1 ShareThis is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for … Continue reading

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Are payment terms the new advertising agency remuneration negotiation strategy?

Share Tweet +1 ShareSince 2008 and the Global Financial Crisis, major corporations have been finding ways to manage cash flow and reduce cost of money. The most common appears to be extending payment terms. Only last month I had more … Continue reading

Posted in agency remuneration / compensation, industry news & trends, marketing procurement | Tagged , , , , , , , , | 7 Comments

Nine great ways to ensure you will never get a high performance marketing team

Share Tweet +1 ShareThis is a guest post by Nathan Hodges, General Manager of TrinityP3. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I was recently asked by … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , , | 2 Comments