TrinityP3 logo

Tag Archives: agency solutions

The top 5 agency accounting practices that irritate clients

Share156 Tweet +12 ShareShares 158This post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 15 years experience in advertising agency finance and operations. His expertise and knowledge covers the spectrum from large multi-national operations down to the boutique … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation | Tagged , , , , , , , , , | 2 Comments

Poor creative? Don’t blame the client as often the agency kills the idea

Share98 Tweet +11 ShareShares 99 This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, strategic management | Tagged , , , , , , , , , | 2 Comments

Why the right digital agency is essential (and urgent)

Share9 Tweet +11 ShareShares 10This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, … Continue reading

Posted in agency search & selection, agency solutions, data & direct marketing, interesting observations, social media & digital marketing, strategic management | Tagged , , , , , , , , , | Comments Off on Why the right digital agency is essential (and urgent)

Don’t just rationalise your advertising agency roster, strategically align it

Share25 Tweet +12 ShareShares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , , | Comments Off on Don’t just rationalise your advertising agency roster, strategically align it

The Globe Award judging criteria is also good for judging agency case studies

Share10 Tweet +12 ShareShares 12This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, interesting observations, strategic management | Tagged , , , , , , , , , | Comments Off on The Globe Award judging criteria is also good for judging agency case studies

What is included in your advertising agency overhead cost and what is not?

Share51 Tweet2 +13 Share5Shares 61This is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, resource rate calculator | Tagged , , , , , , , , , | 6 Comments

7 critical SEO blunders agencies are still making

Share116 Tweet +12 ShareShares 118This is a guest post by Mike Morgan, Founder and Director of High Profile Enterprises – SEO Consultants. Mike has been collaborating with TrinityP3 on an SEO, Social Media and Content Strategy since early 2011.  Darren … Continue reading

Posted in agency solutions, interesting observations, social media & digital marketing, strategic management | Tagged , , , , , , , , , | 9 Comments

Did you want collaboration, cooperation or coordination with that marketing process?

Share42 Tweet1 +14 Share4Shares 51There is a lot of talk about the need for collaboration in marketing and many are working to develop collaborative relationships within their organisations and across their agency roster. But when my friend from Anecdote, Shawn … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , , , | Comments Off on Did you want collaboration, cooperation or coordination with that marketing process?

3 most common concerns marketers have about engaging an advertising production consultant

Share15 Tweet +12 ShareShares 17We have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated and reviewed production both in Australia and New Zealand, but also around the world and especially … Continue reading

Posted in agency solutions, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production | Tagged , , , , , , , , , | 2 Comments

Media strategies for tough times: doing more with less

Share12 Tweet +13 ShareShares 15This is a guest post by Les Margulis a Business Director at TrinityP3. In his long and distinguished career Les has been responsible for the international media operations for numerous multinationals such as GE, Gillette, Pepsi and others, working in dozens of … Continue reading

Posted in agency solutions, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing | Tagged , , , , , , , , , , | Comments Off on Media strategies for tough times: doing more with less

How to perform successful surgery on your marketing budget

Share21 Tweet +12 ShareShares 23Two weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected … Continue reading

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, return on investment | Tagged , , , , , , , , , | Comments Off on How to perform successful surgery on your marketing budget

10 reasons you may need to re-evaluate your agency relationship

Share25 Tweet +12 ShareShares 27This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment Competitive conflict Regional mandates Perhaps even … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , , | Comments Off on 10 reasons you may need to re-evaluate your agency relationship

Some potential hidden costs in shooting your television commercials overseas

Share10 Tweet +11 ShareShares 11This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value … Continue reading

Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, television & electronic production | Tagged , , , , , , , , , | Comments Off on Some potential hidden costs in shooting your television commercials overseas

Are payment terms the new advertising agency remuneration negotiation strategy?

Share32 Tweet +12 ShareShares 34Since 2008 and the Global Financial Crisis, major corporations have been finding ways to manage cash flow and reduce cost of money. The most common appears to be extending payment terms. Only last month I had … Continue reading

Posted in agency remuneration / compensation, industry news & trends, marketing procurement | Tagged , , , , , , , , | 7 Comments

Nine great ways to ensure you will never get a high performance marketing team

Share122 Tweet +12 ShareShares 124This is a guest post by Nathan Hodges, General Manager of TrinityP3. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I was recently asked … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , , | 2 Comments