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Tag Archives: agency solutions
The top 5 agency accounting practices that irritate clients
Share Tweet +1 ShareThis post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 15 years experience in advertising agency finance and operations. His expertise and knowledge covers the spectrum from large multi-national operations down to the boutique creative … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation
Tagged agency accounting, agency client relationship, agency finance, agency invoicing, agency remuneration, agency solutions, billable hours, head hour rates, nick hand, TrinityP3
2 Comments
Poor creative? Don’t blame the client as often the agency kills the idea
Share Tweet +1 Share This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, strategic management
Tagged agency presentations, agency renumeration, agency solutions, creative agency, creative ideas, Darren Woolley, marketing and communications, presentation skills, strategic management, TrinityP3
2 Comments
Why the right digital agency is essential (and urgent)
Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, around … Continue reading
Posted in agency search & selection, agency solutions, data & direct marketing, interesting observations, social media & digital marketing, strategic management
Tagged agency search, agency selection, agency solutions, digital agency, Digital Marketing, digital strategy, marketing first forum, stephan argent, strategic management, strategic marketing management
Comments Off on Why the right digital agency is essential (and urgent)
Don’t just rationalise your advertising agency roster, strategically align it
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management
Tagged agency remuneration, agency roster, agency search and selection, agency solutions, Darren Woolley, marketing procurement, strategic alignment, strategic management, supplier alignment, TrinityP3
Comments Off on Don’t just rationalise your advertising agency roster, strategically align it
The Globe Award judging criteria is also good for judging agency case studies
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency solutions, interesting observations, strategic management
Tagged agency case studies, agency credentials, agency solutions, communications objective, Darren Woolley, globe awards, judging criteria, maa worldwide, strategic management, TrinityP3
Comments Off on The Globe Award judging criteria is also good for judging agency case studies
What is included in your advertising agency overhead cost and what is not?
Share Tweet +1 ShareThis is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to none … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, resource rate calculator
Tagged advertising agency overhead, agency compensation, agency overhead, agency remuneration, agency solutions, esther selvanayagam, marketing procurement, overhead cost, resource rate, TrinityP3
6 Comments
7 critical SEO blunders agencies are still making
Share Tweet +1 ShareThis is a guest post by Mike Morgan, Founder and Director of High Profile Enterprises – SEO Consultants. Mike has been collaborating with TrinityP3 on an SEO, Social Media and Content Strategy since early 2011. Darren Woolley … Continue reading
Posted in agency solutions, interesting observations, social media & digital marketing, strategic management
Tagged agency seo, agency solutions, content marketing, Digital Marketing, high profile enterprises, mike morgan, search engine optimisation, SEO, social media marketing, strategic management
9 Comments
Did you want collaboration, cooperation or coordination with that marketing process?
Share Tweet +1 ShareThere is a lot of talk about the need for collaboration in marketing and many are working to develop collaborative relationships within their organisations and across their agency roster. But when my friend from Anecdote, Shawn Callahan, … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management
Tagged agency solutions, Collaboration, cooperation, coordination, Darren Woolley, marketing process, production and implementation, stakeholder relationship management, strategic management, strategy and concept, TrinityP3
Comments Off on Did you want collaboration, cooperation or coordination with that marketing process?
3 most common concerns marketers have about engaging an advertising production consultant
Share Tweet +1 ShareWe have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated and reviewed production both in Australia and New Zealand, but also around the world and especially in … Continue reading
Posted in agency solutions, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production
Tagged advertising production consultant, agency solutions, Darren Woolley, digital marketing assessment, marketing procurement, production consultant, production consulting, strategic management, television production costs, TrinityP3
2 Comments
How to perform successful surgery on your marketing budget
Share Tweet +1 ShareTwo weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected to … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, return on investment
Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing budget, marketing optimisation, marketing procurement, return on investment, strategic management, TrinityP3
Comments Off on How to perform successful surgery on your marketing budget
10 reasons you may need to re-evaluate your agency relationship
Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment Competitive conflict Regional mandates Perhaps even irreconcilable … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management
Tagged agency evaluation, agency relationship, agency review, agency solutions, marketing first forum, marketing procurement, stephan argent, strategic management, supplier relationship management, TrinityP3
Comments Off on 10 reasons you may need to re-evaluate your agency relationship
Some potential hidden costs in shooting your television commercials overseas
Share Tweet +1 ShareThis is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for … Continue reading
Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, television & electronic production
Tagged agency remuneration, agency solutions, clive duncan, marketing procurement, process optimisation, strategic management, television commercial, Television production, TrinityP3, tvc costs
Comments Off on Some potential hidden costs in shooting your television commercials overseas
Are payment terms the new advertising agency remuneration negotiation strategy?
Share Tweet +1 ShareSince 2008 and the Global Financial Crisis, major corporations have been finding ways to manage cash flow and reduce cost of money. The most common appears to be extending payment terms. Only last month I had more … Continue reading
Nine great ways to ensure you will never get a high performance marketing team
Share Tweet +1 ShareThis is a guest post by Nathan Hodges, General Manager of TrinityP3. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I was recently asked by … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency solutions, high performance marketing, marketing procurement, nathan hodges, process optimisation, raci, stakeholder management, strategic management, structure follows strategy, TrinityP3
2 Comments
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