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Tag Archives: agency

Agency Solutions offered by Mumbrella 360 Manifesto

Agency Solutions from Mumbrella 360 Manifesto – People, post-broadcast planning, agency and media owner relationships, social media, client and agency relationships, data, technology and systems, remuneration.
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Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

Share Tweet +1 ShareShares 0US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the … Continue reading

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What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?

Share2 Tweet +1 ShareShares 2Many contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It … Continue reading

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What do agencies think about TrinityP3?

Share Tweet +1 ShareShares 0For those marketers who have not worked with us, there is often a point where they naturally wonder how advertising agencies feel about what we do. After all, there is a lot of negative press about … Continue reading

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MARKETERS – Before you pitch for an agency, read this!

Share3 Tweet +1 ShareShares 3Earlier this year we ran a pitch for a client and about 3 weeks in I realised that I had started to take the peculiarities of whole process for granted. You see, the Marketing Director called … Continue reading

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How much time does it take to run an agency pitch?

Share Tweet +1 ShareShares 0Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how … Continue reading

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2010 – A year of faking it?

Share Tweet +1 ShareShares 0In my inbox this morning was an email from Julian Martin at Brand Central titled 2010, a year of faking it. In it he highlights that at a time when innovative thinking has the potential to … Continue reading

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Marketers buy advertising agencies on value and not price

Share Tweet +1 ShareShares 0At the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews … Continue reading

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Why self assessment surveys are flawed in client / agency relationships

Share1 Tweet +1 ShareShares 1When British drivers were asked to assess driving ability in a survey: 1. 40% rated the overall standard of driving as bad but only 2% rated their own driving as bad 2. 24% rated the overall … Continue reading

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Challenges facing marketers in managing their agency relationships

Share1 Tweet +1 ShareShares 1This is a modern marketing fairytale I presented on August 19 2010 at the AANA Hothouse on Agency / Client Relationships held at Cockle Bay, Sydney, NSW. (Photos of the day) It tells of the challenges … Continue reading

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Seriously workshopping the value of creativity in marketing

Share1 Tweet +1 ShareShares 1Much is discussed about the importance of ‘creativity’ by both advertisers and their agencies. Many creative awards focus on recognising and rewarding creativity in various categories, disciplines, media and channels. But with so much attention and … Continue reading

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FREE – Nothing gets you nothing with agency compensation

Share Tweet +1 ShareShares 0In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices – FREE! It is seen as a discount. But experience shows that often … Continue reading

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Do you remunerate your ad agency or compensate them?

Share Tweet +1 ShareShares 0At the ANA Marketing Financial Management conference in April this year, I was struck by the fact that the Americans’ were referring to Agency Compensation and not Agency Remuneration. I was sitting with Debbie Morrison from … Continue reading

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Billable hours per annum and the work life balance

Share Tweet +1 ShareShares 0Nigel Marsh, bestselling author of “Fat, Forty and Fired” and “Overworked and Underlaid” and the Regional Group CEO of Young and Rubicam Brands for Australia & New Zealand, spoke at the TEDxSydney event recently on the … Continue reading

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A better way for advertisers’ to to select agencies

Share Tweet +1 ShareShares 0I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer … Continue reading

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