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Tag Archives: alignment

Conquering the time management challenge for marketers

Share27 Tweet +12 ShareShares 29This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Evalu8ing agency relationships in siloed marketing structures

Share1 Tweet4 +11 ShareShares 6Client Category: Technology Industry Issues: Managing Agency Relationships across multiple business silos Challenging Problem: The business is structured across five Business Units (BU), all working with a common creative agency and media agency. Previous attempts to … Continue reading

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Strategically aligning your agencies to your marketing requirements

Share Tweet +1 ShareShares 0How many agencies do you need and what type? With increased market diversity, sophistication and fragmentation, brand marketers are finding themselves engaging an ever increasing number and variety of specialist agencies. It was not long ago … Continue reading

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Agencies rethink creative

Share Tweet +1 ShareShares 0Today’s AAF Smart Brief reports that a segment on National Public Radio says that “the demand for ads that engage users on multiple platforms has forced traditional agencies to rethink creative and the types of workers … Continue reading

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11 trends in marketing services for 2011

Share Tweet +1 ShareShares 0In December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus … Continue reading

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What is the benefit of Evalu8ing in managing relationships between agencies and marketers?

Share Tweet +1 ShareShares 0Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? … Continue reading

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What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?

Share2 Tweet +1 ShareShares 2Many contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It … Continue reading

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Challenges facing marketers in managing their agency relationships

Share1 Tweet +1 ShareShares 1This is a modern marketing fairytale I presented on August 19 2010 at the AANA Hothouse on Agency / Client Relationships held at Cockle Bay, Sydney, NSW. (Photos of the day) It tells of the challenges … Continue reading

Posted in agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation | Tagged , , , , , , , , , , , | 2 Comments

New Business Director at TrinityP3 New Zealand

Share Tweet +1 ShareShares 0Just had the pleasure of spending the week with the newest member of TrinityP3, St John Craner, who is the business director for TrinityP3 New Zealand. St John is based in Wellington, but will be working … Continue reading

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How can the relationship between procurement, marketing and agencies be improved?

Share Tweet +1 ShareShares 0At the ANA Marketing Financial Management Conference I attended in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve … Continue reading

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How to better manage client / agency relationships

Share Tweet +1 ShareShares 0This is the second part of a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong. The talk, in two parts, covers: 1. Service providers structure … Continue reading

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How to better manage client / agency relationships

Share Tweet +1 ShareShares 0This is from a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong. Interestingly the audience was composed primarily of agencies, with a few marketers. The … Continue reading

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CASE STUDY: New Agency Relationship Management

Share Tweet +1 ShareShares 0Company Category: Telecommunications Challenging Problem: The client had just appointed a new creative lead agency to be included in a mix of existing design, digital, media and sale promotions services providers who had developed a collaborative … Continue reading

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Measure, manage and maximise the client agency relationships

Share Tweet +1 ShareShares 0Marketing communications continues to become more complex and challenging. More consumer channels is leading to more specialist service providers meaning more agencies and other suppliers to manage and align. Long term issues of aligning the agency … Continue reading

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How is Evalu8ing different from other customer satisfaction surveys or relationship management tools?

Share Tweet3 +1 ShareShares 3I was meeting yesterday with Florence Garnier from Marketing Efficiency in Paris and telling her how some people have difficulty understanding the multi-stakeholder group benefits of Evalu8ing compared to other systems in the market place. Florence, … Continue reading

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