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Tag Archives: alignment

Conquering the time management challenge for marketers

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Evalu8ing agency relationships in siloed marketing structures

Share Tweet +1 ShareClient Category: Technology Industry Issues: Managing Agency Relationships across multiple business silos Challenging Problem: The business is structured across five Business Units (BU), all working with a common creative agency and media agency. Previous attempts to measure … Continue reading

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Strategically aligning your agencies to your marketing requirements

Share Tweet +1 ShareHow many agencies do you need and what type? With increased market diversity, sophistication and fragmentation, brand marketers are finding themselves engaging an ever increasing number and variety of specialist agencies. It was not long ago that … Continue reading

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Agencies rethink creative

Share Tweet +1 ShareToday’s AAF Smart Brief reports that a segment on National Public Radio says that “the demand for ads that engage users on multiple platforms has forced traditional agencies to rethink creative and the types of workers needed … Continue reading

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11 trends in marketing services for 2011

Share Tweet +1 ShareIn December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus on … Continue reading

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What is the benefit of Evalu8ing in managing relationships between agencies and marketers?

Share Tweet +1 ShareEvalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? What … Continue reading

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What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?

Share Tweet +1 ShareMany contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It is … Continue reading

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Challenges facing marketers in managing their agency relationships

Share Tweet +1 ShareThis is a modern marketing fairytale I presented on August 19 2010 at the AANA Hothouse on Agency / Client Relationships held at Cockle Bay, Sydney, NSW. (Photos of the day) It tells of the challenges marketers … Continue reading

Posted in agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation | Tagged , , , , , , , , , , , | 2 Comments

New Business Director at TrinityP3 New Zealand

Share Tweet +1 ShareJust had the pleasure of spending the week with the newest member of TrinityP3, St John Craner, who is the business director for TrinityP3 New Zealand. St John is based in Wellington, but will be working with … Continue reading

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How can the relationship between procurement, marketing and agencies be improved?

Share Tweet +1 ShareAt the ANA Marketing Financial Management Conference I attended in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve outputs … Continue reading

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How to better manage client / agency relationships

Share Tweet +1 ShareThis is the second part of a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong. The talk, in two parts, covers: 1. Service providers structure 2. … Continue reading

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How to better manage client / agency relationships

Share Tweet +1 ShareThis is from a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong. Interestingly the audience was composed primarily of agencies, with a few marketers. The talk, … Continue reading

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New Agency Relationship Management – Case study

Share Tweet +1 ShareCompany Category: Telecommunications Challenging Problem: The client had just appointed a new creative lead agency to be included in a mix of existing design, digital, media and sale promotions services providers who had developed a collaborative method … Continue reading

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Measure, manage and maximise the client agency relationships

Share Tweet +1 ShareMarketing communications continues to become more complex and challenging. More consumer channels is leading to more specialist service providers meaning more agencies and other suppliers to manage and align. Long term issues of aligning the agency to … Continue reading

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How is Evalu8ing different from other customer satisfaction surveys or relationship management tools?

Share Tweet +1 ShareI was meeting yesterday with Florence Garnier from Marketing Efficiency in Paris and telling her how some people have difficulty understanding the multi-stakeholder group benefits of Evalu8ing compared to other systems in the market place. Florence, who … Continue reading

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