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ANA Marketing Financial Management Conference, Boca Raton, Florida – Final Day

Share Tweet +1 ShareThe final day of the conference closed with a focus on the challenges shared by the CFO and the CMO, courtesy of IBM, the challenges of managing global marketing services and the on-going challenges of agency remuneration, … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 3

Share Tweet +1 ShareThe focus is on profitability and margins not costs and price today with a view of the industry from Wall Street by Brian Wieser, Pivotal Research and a panel discussion on Media Trading Desks and a discussion … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 2

Share Tweet +1 ShareGlobal growth will continue to be patchy, so how do we maximise the opportunities. Today was about obtaining a view of the world from four very different perspectives: The economic perspective – John Swadener, PwC & Larry … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1

Share Tweet +1 ShareThe pre-conference session kicked off with a presentation on the “maturation of marketing procurement” detailed in a session presented by Steve Lightfoot from the WFA and Paul Duxbury from SPIRE Worldwide. Through research and case studies developed … Continue reading

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