TrinityP3 logo

Tag Archives: ANA

Agency compensation is now more about performance than cost

Share39 Tweet +11 ShareShares 40This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , | Comments Off on Agency compensation is now more about performance than cost

Is advertising agency compensation trapped in a cost based model?

Share38 Tweet +17 Share4Shares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, industry news & trends, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 1 Comment

Media buying audits current and best practice

Share14 Tweet +11 Share1Shares 16At the ANA Marketing Financial Management Conference in Boca Raton, Florida, the Media Audit Council presented the results of their survey of marketers, media and procurement  in relation to their current media audit processes. While the … Continue reading

Posted in agency solutions, industry news & trends, media planning & buying, social media & digital marketing | Tagged , , , , , , , , , | Comments Off on Media buying audits current and best practice

ANA has a toolkit for self regulation of Online Behavioral Advertising (OBA)

Share1 Tweet +1 ShareShares 1Operating in the online world means the geographical boundaries of the past are no longer relevant. Thats why I read with interest today the email from Bob Liodice of the ANA that read: Marketers recognize the … Continue reading

Posted in social media & digital marketing | Tagged , , , , , , , | Comments Off on ANA has a toolkit for self regulation of Online Behavioral Advertising (OBA)

Agency Pitch Consultants Accused of ‘Double-Dip’

Share Tweet +1 ShareShares 0AdAge today reports that Steve Blamer, ex-Grey CEO and FCB Global CEO, has set up his own pitch consultancy. To promote the birth of the Blamer Partnership, Mr. Blamer (unfortunate name) took up a good-old-fashioned direct-mail … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , , | Comments Off on Agency Pitch Consultants Accused of ‘Double-Dip’

Do you remunerate your ad agency or compensate them?

Share Tweet +1 ShareShares 0At the ANA Marketing Financial Management conference in April this year, I was struck by the fact that the Americans’ were referring to Agency Compensation and not Agency Remuneration. I was sitting with Debbie Morrison from … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , , , , , | Comments Off on Do you remunerate your ad agency or compensate them?

The ANA Marketers’ Constitution

Share Tweet +1 ShareShares 0In the US, Marketing Expenditure accounts for $USD5 trillion or 20% of total economic activity per annum. With this in mind, and on the occasion of the ANA’s 100th Anniversary, the ANA is encouraging the members … Continue reading

Posted in interesting observations | Tagged , , | Comments Off on The ANA Marketers’ Constitution