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Tag Archives: ANA
Agency compensation is now more about performance than cost
Share39 Tweet +11 ShareShares 40This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency compensation, agency performance, ANA, Financial Management, incentive models, performance based bonuses, performance incentives, risk reward model
Comments Off on Agency compensation is now more about performance than cost
Is advertising agency compensation trapped in a cost based model?
Share38 Tweet +17 Share4Shares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, industry news & trends, marketing procurement, return on investment, strategic management
Tagged advertising agency compensation, agency compensation, agency compensation survey, agency fees, ANA, output based model, Procurement, resource based model, value based compensation
1 Comment
ANA has a toolkit for self regulation of Online Behavioral Advertising (OBA)
Share1 Tweet +1 ShareShares 1Operating in the online world means the geographical boundaries of the past are no longer relevant. Thats why I read with interest today the email from Bob Liodice of the ANA that read: Marketers recognize the … Continue reading
Posted in social media & digital marketing
Tagged ANA, digital advertising, Do Not Call, Do Not Track, FTC, OBA, online behavioural advertising, social media
Comments Off on ANA has a toolkit for self regulation of Online Behavioral Advertising (OBA)
Agency Pitch Consultants Accused of ‘Double-Dip’
Share Tweet +1 ShareShares 0AdAge today reports that Steve Blamer, ex-Grey CEO and FCB Global CEO, has set up his own pitch consultancy. To promote the birth of the Blamer Partnership, Mr. Blamer (unfortunate name) took up a good-old-fashioned direct-mail … Continue reading
Posted in agency search & selection
Tagged AAAA, AANA, AdAge, AFA, agency selection, ANA, Communications Council, pitch, rules of the road, search consultants
Comments Off on Agency Pitch Consultants Accused of ‘Double-Dip’
Do you remunerate your ad agency or compensate them?
Share Tweet +1 ShareShares 0At the ANA Marketing Financial Management conference in April this year, I was struck by the fact that the Americans’ were referring to Agency Compensation and not Agency Remuneration. I was sitting with Debbie Morrison from … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, agency, ANA, Compensation, fees, ISBA, media, payment, remuneration, UK, USA
Comments Off on Do you remunerate your ad agency or compensate them?
The ANA Marketers’ Constitution
Share Tweet +1 ShareShares 0In the US, Marketing Expenditure accounts for $USD5 trillion or 20% of total economic activity per annum. With this in mind, and on the occasion of the ANA’s 100th Anniversary, the ANA is encouraging the members … Continue reading
Posted in interesting observations
Tagged ANA, Constitution, Marketers
Comments Off on The ANA Marketers’ Constitution
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