Agency compensation is now more about performance than cost
Interesting findings in the new ANA Agency Compensation Survey especially in regards to the development of incentive models and performance-based bonuses.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
ANA Tag
Is advertising agency compensation trapped in a cost based model?
Interesting results from the latest ANA Agency Compensation survey - are advertising agencies stuck in a cost based compensation model?
Media buying audits current and best practice
The Media Audit Council present the results of their survey of marketers, media and procurement in relation to their current media buying audit processes.
ANA has a toolkit for self regulation of Online Behavioral Advertising (OBA)
Without broad industry support, our self-regulatory efforts are likely to be supplemented by new restrictions imposed by the government that the advertising community will in all probability not favor.
Agency Pitch Consultants Accused of ‘Double-Dip’
To promote the birth of the Blamer Partnership, Mr. Blamer (unfortunate name) took up a good-old-fashioned direct-mail campaign, but with a bit of a twist.
Do you remunerate your ad agency or compensate them?
At the ANA Marketing Financial Management conference in April this year, I was struck by the fact that the Americans' were referring to Agency Compensation and not Agency Remuneration.
The ANA Marketers’ Constitution
In the US, Marketing Expenditure accounts for $USD5 trillion or 20% of total economic activity per annum.