Shawn, Founder of Anecdote and author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire.
Companies expend considerable effort and resources on creating a strategy but few focus on the fundamental question "Do we have a strategy that will stick?"
The challenge is telling a story about yourself that reveals something about your character and experience without blowing your own trumpet.
What you will often see in most business strategic plans, are initiatives that don't reflect a real choice and therefore don't provide an effective strategy.