Why story telling beats fact telling every time
A story must have something unanticipated in it. Enough for you to exclaim, Oh! that's interesting. Something needs to happen that is unexpected.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Anecdote Tag
5 things that will make your company strategy stick
Companies expend considerable effort and resources on creating a strategy but few focus on the fundamental question "Do we have a strategy that will stick?"
How to tell a story about yourself without sounding like an ego-maniac
The challenge is telling a story about yourself that reveals something about your character and experience without blowing your own trumpet.
Ways to strengthen your collaboration culture
An organisation’s ability to support collaboration is highly dependent on its own organisational culture. Some cultures will stop collaboration dead.
Do you have the right collaborative culture?
Does your organisation have a culture that works for the team, community and network types of collaboration? Or does it stifle collaboration?
The power of plain language when communicating strategy
Most leaders really struggle to use plain language, especially when it comes to communicating something like strategy.
Why people don’t use collaboration tools
Shawn Callahan, Founder of Anecdote shares observations around why people don't use collaboration tools effectively in this guest post.
When should we collaborate?
Shawn Callahan, Founder of Anecdote discusses the Cynefin framework and the important skill of knowing when to collaborate, co-operate or co-ordinate.
A simple test for your strategic marketing and business initiatives
What you will often see in most business strategic plans, are initiatives that don't reflect a real choice and therefore don't provide an effective strategy.
How good a storyteller is your agency?
In presenting their credentials, some agencies talk about telling the "brand" story or developing the brand story, while other proclaim they are the storytellers for their clients.
Digital buzz words can drive you bonkers
One of the issues with any specialist area is the use of jargon and lingo that acts as a barrier and excludes people from participating in the category.