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Tag Archives: Anecdote

Why story telling beats fact telling every time

Share Tweet +1 ShareThis post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. I’m just reading the Art of Explanation by Lee LeFever. I’m at the chapter on storytelling and LeFever … Continue reading

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5 things that will make your company strategy stick

Share Tweet +1 ShareThis post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. The nature of the successful strategy is changing. Today, a company’s success depends in large part … Continue reading

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How to tell a story about yourself without sounding like an ego-maniac

Share Tweet +1 ShareThis is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. To paraphrase Annette Simmons, “People wont listen to you until they know who you … Continue reading

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Ways to strengthen your collaboration culture

Share Tweet +1 ShareThis is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Collaboration is a skill and set of practices we are rarely taught. It’s something … Continue reading

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Do you have the right collaborative culture?

Share Tweet +1 ShareThis is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Does your organisation have a culture that works for the team, community and network … Continue reading

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The power of plain language when communicating strategy

Share Tweet +1 ShareThis is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Most leaders really struggle to use plain language, especially when it comes to communicating … Continue reading

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Why people don’t use collaboration tools

Share Tweet +1 ShareThis is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. David Pollard offered for anyone on the net to join him in a joint collaboration project … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | 7 Comments

When should we collaborate?

Share Tweet +1 ShareThis is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Is it collaboration when you’re sent the yearly performance review spreadsheet and instructed to … Continue reading

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A simple test for your strategic marketing and business initiatives

Share Tweet +1 ShareThis is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Richard Rummelt, in Good Strategy / Bad Strategy, opened my eyes to a simple … Continue reading

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How good a storyteller is your agency?

Share Tweet +1 ShareStorytelling has been embraced by agencies and marketers as an important communication skill. In presenting their credentials, some agencies talk about telling the “brand” story or developing the brand story, while other proclaim they are the storytellers … Continue reading

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Digital buzz words can drive you bonkers

Share Tweet +1 ShareOne of the issues with any specialist area is the use of jargon and lingo that acts as a barrier and excludes people from participating in the category. About a year ago I was presenting a report … Continue reading

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