Shawn, Founder of Anecdote and author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire.
Companies expend considerable effort and resources on creating a strategy but few focus on the fundamental question "Do we have a strategy that will stick?"
What you will often see in most business strategic plans, are initiatives that don't reflect a real choice and therefore don't provide an effective strategy.
In presenting their credentials, some agencies talk about telling the "brand" story or developing the brand story, while other proclaim they are the storytellers for their clients.
One of the issues with any specialist area is the use of jargon and lingo that acts as a barrier and excludes people from participating in the category.