Anton is one of Australian's leading customer engagement consultants. With an eye for discovering greater marketing value and a love for listening to what customers are really saying about a brand. Anton has helped take global and local businesses including Microsoft, Nestlé, P&G, Gloria Jean's, Foxtel and American Express amongst others to the next level. Check out Anton's full bio here
There are a bunch of insights in the first ever study into Content Marketing in Australia by the CMI and ADMA. It’s a must read for marketers and agencies.
The State of Digital Marketing in Australia Report by Econsultancy is now out. What are some of the latest digital findings and insights?
When it comes to searching for answers to your business challenges, today you can turn to data for powerful insights, learnings, patterns and trends.
I was amazed to hear that some of the Australian team were blaming poor performances on nerves, lack of sleep and having to manage too much social media.
Social marketing is no different to your current activity. It should be grounded against business goals and target market goals. Remember these simple rules: