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How to manage a stable of marketing agencies

Share Tweet +1 ShareThis post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Most people in business (and even, on occasion, within procurement) … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, return on investment | Tagged , , , , , , , | Comments Off on How to manage a stable of marketing agencies