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Tag Archives: Australia

Is television production assessment and management effective?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Shooting your next television commercial off-shore has never been more affordable

Share Tweet +1 ShareIncreasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the Australian … Continue reading

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How marketers can exploit the full power of stories for brand and business strategy alignment

Share Tweet +1 ShareStorytelling in marketing is a hot topic, with

 a growing and well founded belief that legendary brands like Apple, Nike, Coca-Cola and Harley Davidson have been successful building great stories around their products that people naturally want to be … Continue reading

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If structure follows strategy how is marketing strategically positioned in your organisation?

Share Tweet +1 ShareLast week I went along to speak to a financial services advertiser at their six monthly marketing planning day. They asked me to talk about the various types of marketing departments. When they called me and asked … Continue reading

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Top 10 ways to avoid ending up in court for misleading and deceptive conduct

Share Tweet +1 ShareThere is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. It has happened to a number … Continue reading

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Lack of financial acumen may stop marketing being aligned to business strategy

Share Tweet +1 ShareI have written before about the perception of marketing by CEOs (73% of CEOs think marketers lack business credibility) and CFOs (‘Being “good for the brand” is not a business case) in organisations, but two things this week made … Continue reading

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Top 10 ways to get greater value from music in your marketing

Share Tweet +1 ShareMusic is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their audiences and to build communities around the … Continue reading

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Most 360º client agency relationship systems are misleading

Share Tweet +1 ShareI was in a discussion with a UK based company about measuring their various agency relationships around the globe and I asked them “what is it that you want to measure? Performance? Relationship? Level of collaboration?” The … Continue reading

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TRENDSETTERS: Agency Remuneration v. Agency Compensation – What’s the Difference?

Share Tweet +1 ShareI was recently in NYC and had dinner with Deborah Malone, the Founder of  The Internationalist Magazine. I was talking to her about the fact that in the US most people call it Agency Compensation while in … Continue reading

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Leading Strategic Marketing Consultant in Australia’s AdNews Power 50

Once again Darren Woolley, MD of TrinityP3 features in the AdNews Power 50. Darren is compared to the character from Pulp Fiction – Winston “The Wolf” Wolfe (Harvey Keitel) as the strategic marketing consultant and agency solutions specialist called on to save the day.
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New Zealand represents excellent value for Australian TV commercial production

Share Tweet +1 ShareAt the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost of … Continue reading

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