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Tag Archives: behavioural economics

Insights from the WFA Global Marketer Conference 2013

Share15 Tweet +12 ShareShares 17This post is by Paul Duxbury, a Director of SPIRE Worldwide, a London-based marketing capability consultancy. SPIRE partner with the World Federation of Advertisers in providing the Effectiveness and Efficiency Diagnostic Tool. This week I was lucky enough … Continue reading

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