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Tag Archives: benchmark costs

10 Ways For Marketers To Avoid Agency Sticker Shock

Share30 Tweet +15 ShareShares 35This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever been faced with sticker shock or seemingly pricey invoices from your agency, then … Continue reading

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5 reasons to benchmark costs and why agencies should not be worried

Share30 Tweet +12 ShareShares 32This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 The old adage of “measure twice, cut once” is something that holds true in marketing communications … Continue reading

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , | Comments Off on 5 reasons to benchmark costs and why agencies should not be worried