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Tag Archives: benchmarking costs

10 ways to maximise your ROA (Return On Agency)

Share33 Tweet +11 ShareShares 34This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With all the emphasis placed on marketing ROI, it occurs to me that marketers might benefit … Continue reading

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Achieving business strategy alignment between the CFO and the CMO

Business strategy alignment can be hindered by a lack of understanding between CFOs and CMOs. Here we look at the results of a survey in Marketing Magazine UK which uncovers some interesting attitudes.
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Posted in agency remuneration / compensation, industry news & trends, interesting observations | Tagged , , , , , , , , | Comments Off on Achieving business strategy alignment between the CFO and the CMO