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Tag Archives: benchmarking process

The right media strategy is more important than the right price

Share Tweet +1 ShareCheap media can be like discount beef for a Hindu or half price pork for a Hasidic Jew. There is no point saving a fortune on the buy if the product you are buying is wrong for the audience. Yet … Continue reading

Posted in agency solutions, media planning & buying, social media & digital marketing | Tagged , , , , , , , , , | 2 Comments