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Tag Archives: benchmarking

Using resource benchmarking to measure and improve marketing efficiency

Share35 Tweet +15 ShareShares 40This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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What have media rates got to do with the price of milk?

Share33 Tweet +13 ShareShares 36This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. Q Magazine had a regular section where they … Continue reading

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How marketers can encourage greater creative value from their agencies

Share64 Tweet +15 ShareShares 69This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How many advertising ideas do you need to find the right idea?

Share36 Tweet +15 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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3 key ways to avoid an agency review

Share25 Tweet +11 ShareShares 26This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether you’re a marketer or an agency, chances are you’ve got better things to do than … Continue reading

Posted in agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement | Tagged , , , , , , , , | 1 Comment

The importance of evaluating both agency quality and performance

Share31 Tweet4 +12 ShareShares 37This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The five universal principles of successful pitch management

Share41 Tweet +111 Share4Shares 56This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Managing pitches is not the main thing … Continue reading

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When marketers turn BAD negotiating agency remuneration

Share30 Tweet +11 ShareShares 31This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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What happens when cost is more important than marketing value?

Share52 Tweet +13 ShareShares 55This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment | Tagged , , , , , , , , , | 1 Comment

The dangers of misusing benchmarking

Share21 Tweet +11 ShareShares 22This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How to manage your television advertising production costs

Share5 Tweet +12 ShareShares 7At the recent Festival of Media Global, Pepsico executive vice-president and chief marketing officer Salman Amin declared that television is here to stay. Television continues to be a significant production investment for advertisers, be that broadcast or online … Continue reading

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Paying peanuts? – It is not the smartest advertising agency remuneration strategy

Share45 Tweet +13 ShareShares 48No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We see it all the time, advertisers call us in because they are unhappy with the performance … Continue reading

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An easy way to improve advertising process

Share13 Tweet +1 ShareShares 13When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look … Continue reading

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How fees are calculated for agency compensation

Perhaps it is because I spend almost every day calculating, benchmarking and negotiating agency compensation, but it always surprises me how often people get these calculations wrong.Here we take a mythical agency as an example to make the numbers easier and therefore the process easier to follow.
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73% of CEOs think marketers lack business credibility because of a lack of business strategy alignment

The Fournaise Marketing Group interviewed more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia. Do marketers lack business credibility because of a lack of business strategy alignment?
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