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Tag Archives: benchmarking
Using resource benchmarking to measure and improve marketing efficiency
Share35 Tweet +15 ShareShares 40This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment
Tagged agency remuneration, benchmarking, cost benchmarks, Marketing efficiency, remuneration assessment, resource benchmarking, resource costs, schedule of work, scope of work
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How marketers can encourage greater creative value from their agencies
Share64 Tweet +15 ShareShares 69This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency relationships, agency remuneration, approval processes, benchmarking, briefing processes, Collaboration, creative industry, creative value, creativity
2 Comments
How many advertising ideas do you need to find the right idea?
Share36 Tweet +15 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management
Tagged advertising ideas, agency remuneration, approval process, benchmarking, creative agency, creative concepts, creative work, stakeholder alignment
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3 key ways to avoid an agency review
Share25 Tweet +11 ShareShares 26This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether you’re a marketer or an agency, chances are you’ve got better things to do than … Continue reading
Posted in agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement
Tagged agency contract, agency evaluation, agency remuneration, agency review, benchmarking, client agency relationship, contract review, pitch, review process
1 Comment
The importance of evaluating both agency quality and performance
Share31 Tweet4 +12 ShareShares 37This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency performance, agency relationships, agency remuneration, agency resources, benchmarking, Evalu8ing, evaluating agency performance, Procurement, resource value index
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The five universal principles of successful pitch management
Share41 Tweet +111 Share4Shares 56This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Managing pitches is not the main thing … Continue reading
When marketers turn BAD negotiating agency remuneration
Share30 Tweet +11 ShareShares 31This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, interesting observations, marketing procurement, return on investment
Tagged agency fee, agency negotiations, agency remuneration, benchmarking, negotiating agency remuneration, overhead and profit multiple, performance based model, Procurement, scope of work
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What happens when cost is more important than marketing value?
Share52 Tweet +13 ShareShares 55This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment
Tagged agency fees, agency remuneration, benchmarking, cost reduction, CPM, Darren Woolley, marketing value, media agency, media cost, wfa global marketing week
1 Comment
The dangers of misusing benchmarking
Share21 Tweet +11 ShareShares 22This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, marketing procurement
Tagged agency benchmarks, agency compensation, agency remuneration, agency review, benchmarking, creative agencies, Darren Woolley, Procurement, procurement contractor, TrinityP3
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How to manage your television advertising production costs
Share5 Tweet +12 ShareShares 7At the recent Festival of Media Global, Pepsico executive vice-president and chief marketing officer Salman Amin declared that television is here to stay. Television continues to be a significant production investment for advertisers, be that broadcast or online … Continue reading
Posted in agency solutions, strategic management, television & electronic production
Tagged advertising costs, agency solutions, benchmarking, cost management, Darren Woolley, marketing and advertising, Media fragmentation, strategic management, supplier management, television advertising production, TrinityP3
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Paying peanuts? – It is not the smartest advertising agency remuneration strategy
Share45 Tweet +13 ShareShares 48No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We see it all the time, advertisers call us in because they are unhappy with the performance … Continue reading
Posted in agency remuneration / compensation, agency solutions, strategic management
Tagged advertising agency remuneration, agency compensation, agency remuneration, agency resources, agency solutions, benchmarking, benchmarking performance, Darren Woolley, overhead factor, TrinityP3, value based model
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An easy way to improve advertising process
Share13 Tweet +1 ShareShares 13When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look … Continue reading
How fees are calculated for agency compensation
Perhaps it is because I spend almost every day calculating, benchmarking and negotiating agency compensation, but it always surprises me how often people get these calculations wrong.Here we take a mythical agency as an example to make the numbers easier and therefore the process easier to follow.
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Posted in agency remuneration / compensation
Tagged agency compensation, agency overheads, agency remuneration, benchmarking, iphone business app, online calculators, Procurement, resource rate, TrinityP3
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73% of CEOs think marketers lack business credibility because of a lack of business strategy alignment
The Fournaise Marketing Group interviewed more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia. Do marketers lack business credibility because of a lack of business strategy alignment?
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