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Agency remuneration benchmarking is more than just rates

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Is benchmarking the real failing of marketing procurement?

Share Tweet +1 ShareThere is a lot of discussion and questioning of benchmarking. I recently found this article titled “Is benchmarking the real failing of global marketing procurement?” on Businessweek.com from Freedman International. Heavily drawing from the article in AdAge … Continue reading

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Re-drafting the actor’s / talent agreement / contract – Case study

Share Tweet +1 ShareIssue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets. Challenging Problem: The advertising agency, casting agents and talent agents are using the actor’s union … Continue reading

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Why television post production can take hours finding the right effect

Share Tweet +1 ShareTelevision production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money. Sometimes all the hours required is simply so the editors, … Continue reading

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The four essential stages of the pitch process

Share Tweet +1 ShareIn any pitch process for marketing services providers, being digital, media, creative, direct marketing or what ever, there are four essential stages. Often marketers will get one, two of three of these but rarely if ever, do … Continue reading

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