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Tag Archives: benchstone

How to build effective marketing workshops

Share Tweet +1 ShareThis post is by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes.  He is a consultant who specialises in marketing collaboration, partnerships and innovation. Having worked both agency and … Continue reading

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How superteams can help marketers to balance creative thinking and analysis

Share Tweet +1 ShareThis post is by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes.  He is a consultant who specialises in marketing collaboration, partnerships and innovation. Marketers have always faced the … Continue reading

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Why we need more conversation and less brainstorming

Share Tweet +1 ShareThis is a guest post by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes.  He is a consultant who specialises in marketing collaboration, partnerships and innovation. “Brainstorming is … Continue reading

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