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Tag Archives: best practice

The foundation of smart advertising agency remuneration is the scope of work

Share Tweet +1 ShareWith many remuneration agreement based on a retainer model, the best practice for management, accountability and transparency is to have the retainer resources based on a scope of work. (SOW). But what constitutes a sound scope of … Continue reading

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Retainers: good to better, better to best

Share Tweet +1 ShareMany marketers have moved from media commissions and service fees to retainer based remuneration models. Yet although retainers often provide a minimum of management during the course of the agreement, the can become problematic at renewal or … Continue reading

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The four essential stages of the pitch process

Share Tweet +1 ShareIn any pitch process for marketing services providers, being digital, media, creative, direct marketing or what ever, there are four essential stages. Often marketers will get one, two of three of these but rarely if ever, do … Continue reading

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