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Tag Archives: brand management

The five tasks all marketers should consider before 2013

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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An advertising agency perspective on the business value of creativity

Share Tweet +1 ShareAt the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing procurement”. … Continue reading

Posted in agency remuneration / compensation, agency solutions, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , , | Comments Off on An advertising agency perspective on the business value of creativity