TrinityP3 logo

Tag Archives: brand reputation

How Procurement grades Marketing expenditure strategically

Share Tweet +1 ShareThis post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The rise and rise of professional procurement Many of those … Continue reading

Posted in agency remuneration / compensation, industry news & trends, interesting observations, marketing procurement, strategic management | Tagged , , , , , , , | Comments Off on How Procurement grades Marketing expenditure strategically