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Tag Archives: brand strategy

Have marketers forgotten the Golden Rule for agency performance?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, return on investment | Tagged , , , , , , , | Comments Off on Have marketers forgotten the Golden Rule for agency performance?

Media strategies for tough times: doing more with less

Share Tweet +1 ShareThis is a guest post by Les Margulis a Business Director at TrinityP3. In his long and distinguished career Les has been responsible for the international media operations for numerous multinationals such as GE, Gillette, Pepsi and others, working in dozens of countries … Continue reading

Posted in agency solutions, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing | Tagged , , , , , , , , , , | Comments Off on Media strategies for tough times: doing more with less