Tag Archives: brand strategy

Have marketers forgotten the Golden Rule for agency performance?

Posted on November 4, 2013 by Darren Woolley

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Share26 Tweet +12 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, return on investment | Tagged agency agreements, agency engagement, agency relationships, agency roster, brand strategy, engagement agreements, marketing budget, Media fragmentation | Comments Off

Media strategies for tough times: doing more with less

Posted on August 15, 2012 by Les Margulis

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Share12 Tweet +13 ShareShares 15This is a guest post by Les Margulis a Business Director at TrinityP3. In his long and distinguished career Les has been responsible for the international media operations for numerous multinationals such as GE, Gillette, Pepsi and others, working in dozens of … Continue reading →