TrinityP3 logo

Tag Archives: briefing

The key foundations of a new client agency relationship

Share Tweet +1 ShareShares 0I met Casey Jones from Brief Logic at the ANA Financial Management Conference in Florida. Casey is ex-Dell VP Global CMO and the person responsible for WPP establishing Enfatico. Now Casey is focusing on the inputs … Continue reading

Posted in marketing process optimisation | Tagged , , , , , , , | Comments Off on The key foundations of a new client agency relationship

New Agency Relationship Management – Case study

Share Tweet +1 ShareShares 0 Company Category: Telecommunications Challenging Problem: The client had just appointed a new creative lead agency to be included in a mix of existing design, digital, media and sale promotions services providers who had developed a … Continue reading

Posted in case studies | Tagged , , , , , , , , | Comments Off on New Agency Relationship Management – Case study

Poor marketing process leads to poor results and huge waste

Share Tweet +1 ShareShares 0We have all seen satirical stories of “what happens when business plans a swing”. Here is an update of this concept with major corporations in charge of designing a stop sign. But what are the lessons? … Continue reading

Posted in marketing process optimisation | Tagged , , , , , , , | Comments Off on Poor marketing process leads to poor results and huge waste