Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
I met Casey Jones from Brief Logic at the ANA Financial Management Conference in Florida. Here he gives the foundations for establishing a new client / agency relationship.
We have all seen satirical stories of "what happens when business plans a swing". Here is an update of this concept with major corporations in charge of designing a stop sign.