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Tag Archives: briefing
The key foundations of a new client agency relationship
Share Tweet +1 ShareI met Casey Jones from Brief Logic at the ANA Financial Management Conference in Florida. Casey is ex-Dell VP Global CMO and the person responsible for WPP establishing Enfatico. Now Casey is focusing on the inputs into … Continue reading
Posted in marketing process optimisation
Tagged agency, briefing, Client, communication, expectation, GIGO, improvement, relationship
Comments Off on The key foundations of a new client agency relationship
New Agency Relationship Management – Case study
Share Tweet +1 ShareCompany Category: Telecommunications Challenging Problem: The client had just appointed a new creative lead agency to be included in a mix of existing design, digital, media and sale promotions services providers who had developed a collaborative method … Continue reading
Posted in case studies
Tagged agency relationships, alignment, approvals, briefing, Collaboration, Evalu8ing, feedback, new suppliers, process optimisation
Comments Off on New Agency Relationship Management – Case study
Poor marketing process leads to poor results and huge waste
Share Tweet +1 ShareWe have all seen satirical stories of “what happens when business plans a swing”. Here is an update of this concept with major corporations in charge of designing a stop sign. But what are the lessons? 1. … Continue reading
Posted in marketing process optimisation
Tagged Advertising, briefing, creativity, Marketing effectiveness, Marketing efficiency, marketing process, process improvement, process optimisation
Comments Off on Poor marketing process leads to poor results and huge waste
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