TrinityP3 logo

Tag Archives: BTL

Replacing “Above the line” (ATL) & “Below the line” (BTL) with CONTENT & CHANNEL

Share Tweet +1 ShareFor far too long marketers and advertisers have held on to the outdated terms of ATL and BTL with increasingly more activity being Through the Line (TTL). Internet advertising and more importantly Social Media has blurred the … Continue reading

Posted in marketing process optimisation | Tagged , , , , , , , , , , , , , , , , | Comments Off on Replacing “Above the line” (ATL) & “Below the line” (BTL) with CONTENT & CHANNEL