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A simple test for your strategic marketing and business initiatives

Share Tweet +1 ShareThis is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Richard Rummelt, in Good Strategy / Bad Strategy, opened my eyes to a simple … Continue reading

Posted in interesting observations, marketing process optimisation, strategic management | Tagged , , , , , , , , , | 1 Comment