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Tag Archives: business strategy alignment
Poor manners leads to poor business strategic alignment with suppliers
Share Tweet +1 ShareI am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to poor communication, poor alignment and a large waste of time, effort and resources. There have been more … Continue reading
How marketers can exploit the full power of stories for brand and business strategy alignment
Share Tweet +1 ShareStorytelling in marketing is a hot topic, with a growing and well founded belief that legendary brands like Apple, Nike, Coca-Cola and Harley Davidson have been successful building great stories around their products that people naturally want to be … Continue reading
Posted in customer relationship management, industry news & trends, interesting observations, strategic management
Tagged advertising and marketing, Australia, brand image, business strategy alignment, customer relationship management, Darren Woolley, storytelling in marketing, strategic alignment, strategic management, TrinityP3
1 Comment
Delivering the benefits of greater collaboration and business strategy alignment
Share Tweet +1 ShareWith increasing complexity advertisers are finding limitations in relying on media and creative agencies as their main advertising providers. Today, most advertisers are juggling five or more providers including digital and direct marking, public relations, experiential, promotions … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management
Tagged agency compensation, agency remuneration, agency solutions, business relationship management, business strategy alignment, Darren Woolley, Evalu8ing, relationship performance monitoring, strategic alignment, strategic management, TrinityP3
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Why collaboration can simply lead to more meetings and not great business strategy alignment
Share Tweet +1 ShareI recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their roster. … Continue reading
Posted in interesting observations, marketing process optimisation, strategic management
Tagged agency roster, business strategy alignment, Darren Woolley, marketing management, marketing process optimisation, strategic alignment, strategic management, strategic marketing management, TrinityP3
2 Comments
Achieving business strategy alignment starts with a common language
Share Tweet +1 ShareMy friend and colleague Clement Toulemonde recently shared a list of phrases commonly used in English language that are often misinterpreted by the listener. I suddenly realised that this happens often in meetings between marketers and their agencies. … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, business strategy alignment, Darren Woolley, marketing process optimisation, strategic alignment, strategic management, strategic planning, TrinityP3
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Lack of financial acumen may stop marketing being aligned to business strategy
Share Tweet +1 ShareI have written before about the perception of marketing by CEOs (73% of CEOs think marketers lack business credibility) and CFOs (‘Being “good for the brand” is not a business case) in organisations, but two things this week made … Continue reading
Posted in interesting observations, Uncategorized
Tagged advertising industry, Australia, business strategy alignment, Campaign Brief, Darren Woolley, marketing and advertising, strategic alignment, strategic management, TrinityP3
Comments Off on Lack of financial acumen may stop marketing being aligned to business strategy
Most 360º client agency relationship systems are misleading
Share Tweet +1 ShareI was in a discussion with a UK based company about measuring their various agency relationships around the globe and I asked them “what is it that you want to measure? Performance? Relationship? Level of collaboration?” The … Continue reading
Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring
Tagged 360 systems, agency search, agency solutions, Australia, business strategy alignment, client agency relationships, Darren Woolley, marketing and advertising, performance benchmarking, strategic alignment, strategic management, TrinityP3
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When strategy gets in the way of business strategy alignment
Share Tweet +1 ShareThe term strategy is used a lot in marketing and especially in agencies. There is nothing wrong with the word, it is more the application of the word that can be problematic to clearly articulating what is … Continue reading
Achieving business strategy alignment between the CFO and the CMO
Business strategy alignment can be hindered by a lack of understanding between CFOs and CMOs. Here we look at the results of a survey in Marketing Magazine UK which uncovers some interesting attitudes.
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Posted in agency remuneration / compensation, industry news & trends, interesting observations
Tagged agency compensation, agency remuneration, agency solutions, benchmarking costs, business strategy alignment, Darren Woolley, process improvement, strategic alignment, TrinityP3
Comments Off on Achieving business strategy alignment between the CFO and the CMO
Achieving collaboration in client agency relationships
Marketers are finding themselves managing an increasing number of specialist service providers and are struggling to achieve the level of collaboration and alignment they need. Here are five key requirements for having competitive companies work together.
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Posted in Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation
Tagged agency compensation, agency remuneration, agency solutions, business strategy alignment, client agency relationships, Darren Woolley, strategic marketing consultants, TrinityP3
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Language gets in the way of marketing business strategy alignment
Concepts, big ideas, territories, tissue sessions, brain storming and more are all terms people use in marketing and advertising to describe various steps in the development process. The problem is that often there is no agreement in what these terms mean and so achieving business strategy alignment is almost impossible.
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73% of CEOs think marketers lack business credibility because of a lack of business strategy alignment
The Fournaise Marketing Group interviewed more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia. Do marketers lack business credibility because of a lack of business strategy alignment?
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Amazing how business strategy has aligned to the Cluetrain Manifesto
The Cluetrain Manifesto and how it affects strategic business alignment! I have included the 95 Theses here. Read through, it is amazing how business strategy is aligning to this manifesto, but you could argue for some the change is too slow.
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Why it is essential for agencies to be part of your business strategy alignment
Business strategy alignment – I would have to say the vast majority of marketers will certainly have defined roles for their media and creative agencies but then have a more adhoc approach to their other agency vendors such as digital, social media, sale promotion, retail, pr, direct markets, behaviour marketing, events and the like.
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Five reasons agency compensation should not be relationship based
Don’t get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ANA Marketing Financial Management Conference last week in Phoenix, Arizona, there was a presentation by Sarah Armstrong from Coca Cola on Value Based Agency Compensation
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Posted in agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations
Tagged Advertising, agency compensation, agency monitoring, agency solutions, business strategy alignment, communications, Marketing, operations assessment, strategic marketing consulting, TrinityP3
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