Poor manners leads to poor business strategic alignment with suppliers
I am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to poor communication and poor business strategic alignment.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
business strategy alignment Tag
How marketers can exploit the full power of stories for brand and business strategy alignment
Strategic alignment of brand and business can benefit from storytelling. Listening to stories is one of the best ways to understand what is happening in a complex and dynamic situation.
Delivering the benefits of greater collaboration and business strategy alignment
Improving collaboration and business strategy alignment can eliminate struggles over agency roles, responsibilities and remuneration. Business relationship management insights and agency solutions here:
Why collaboration can simply lead to more meetings and not great business strategy alignment
To collaborate effectively is not about meetings. It is about alignment to a common and agreed objective. Strategic management insights from Darren Woolley of TrinityP3 here:
Achieving business strategy alignment starts with a common language
Business strategy alignment requires understanding between marketers and their agencies.Often two groups of communication professionals completely miscommunicate their intentions.
Lack of financial acumen may stop marketing being aligned to business strategy
Are CEOs and CFOs right about the lack of business and financial acumen in marketing and in the advertising industry? From the comments it would seem so...
Most 360º client agency relationship systems are misleading
The term 360˚ used by some client agency relationship systems is actually misleading both from a functional and geometrical perspective - agency solutions and strategic management advice from Darren Woolley of TrinityP3.
When strategy gets in the way of business strategy alignment
There are many different types of strategy: business, marketing, channel, advertising, pr, channel, media etc. This can be problematic to achieving business strategy alignment.
Achieving collaboration in client agency relationships
With so many communications channels available, marketers are using a wider selection of service providers and requiring them to work closer together to provide a consistent brand communication.
73% of CEOs think marketers lack business credibility because of a lack of business strategy alignment
That is a key finding of The Fournaise Marketing Group 2011 Global Marketing Effectiveness Program which interviewed more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia.
Why it is essential for agencies to be part of your business strategy alignment
It is often the case that the marketer's agency roster will be a fairly traditional adhoc structure which has developed organically in response to an immediate need rather than built to specific strategic requirements.
Five reasons agency compensation should not be relationship based
Our experience is that the linking of the performance score card or relationship survey to the agency financial incentive or bonus is that it can have little or no effect or in the worse case scenario a negative effect.