Christopher Sewell is a TrinityP3 Business Director specializing in helping companies understand the environmental impact of their marketing spend. He is also the CEO of The Gaia Partnership who is building an on-line application ‘CO2counter’ to measure carbon emissions in all forms of marketing communications. Read his full bio here
An interesting report in this post on TrinityP3's blog analysing whether Cloud Computing can reduce companies' carbon emissions. Read the full report here:
As carbon pollution increasingly becomes a hard cost as well as an issue of corporate reputation, understanding your company’s current marketing carbon footprint today will not only help the planet it will also increase your bottom-line.
To quote Professor Ross Garnaut when he released his final ETS report amongst the financial turmoil "Financial crises are short-term phenomena ... climate change is a long-term structural issue”.