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carbon neutral Tag

Christopher Sewell is a TrinityP3 Business Director specializing in helping companies understand the environmental impact of their marketing spend. He is also the CEO of The Gaia Partnership who is building an on-line application ‘CO2counter’ to measure carbon emissions in all forms of marketing communications. Read his full bio here

In my option advertisers should take ownership of any offsetting they wish to buy. This will ensure that is compliant and also lines up with the company's environmental strategy.

Well, have you seen the new 'eco friendly' search engine launched this week from Yield Media? ecocho.com.au that claims to 'offsets carbon emissions with no cost to the user.