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Tag Archives: carbon neutral

The dangers of being tainted by the ‘Carbon Neutral’ tag

Share Tweet +1 ShareShares 0Engaging a carbon auditor (definitely a species that is not on the endangered list) to take a look at your books and have a stroll around your company is a very fashionable exercise these days. The … Continue reading

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The carbon impact of printing. A simple guide

Share Tweet +1 ShareShares 01. Paper. Manufacturing of paper stock is the biggest cause of carbon in the supply chain. It accounts for over 70% of the footprint in most printing processes. Reviewing your paper stock specifications to a lower … Continue reading

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Carbon emission reduction NOT Carbon neutral

Share Tweet +1 ShareShares 0Having just returned from the UK it is interesting to reflect on the differences between the approaches to carbon emissions. In the UK they have had a government who recognized the issue of climate change earlier … Continue reading

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Beware of the carbon neutral lure

Share Tweet +1 ShareShares 0In Australia there has been a rapid growth of marketing services companies claiming ‘carbon neutrality’, and built-in offsets’. Also some of these suppliers are now indicating offsets as a loading (some TV production estimates are starting … Continue reading

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The perils of claiming the Green high ground

Share Tweet +1 ShareShares 0Slowly but surely examples of bad luck or bad management of a company’s environmental positioning are creeping into the media. The resent classic was Sir Paul McCartney’s gift for helping the planet, the eco-friendly Hybrid Lexus, … Continue reading

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Green-washers beware: Tesco show the the correct way to market their eco direction

Share Tweet +1 ShareShares 0I have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the … Continue reading

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Green-washing on the internet

Share Tweet +1 ShareShares 0Well, have you seen the new ‘eco friendly’ search engine launched this week from Yield Media? www.ecocho.com.au that claims to ‘offsets carbon emissions with no cost to the user. The search engine is powered by Yahoo! … Continue reading

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Beware of the Carbon Neutral shingle hanging above the door

Share Tweet +1 ShareShares 0The whole point of offsetting or making yourself carbon neutral is that this is the last thing you do after you have measured and reduced as far as you can. Then we all get a positive … Continue reading

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