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Tag Archives: carbon pollution

Marketing Carbon Reduction Assessment – Case study

Share Tweet +1 ShareCompany Category: Government Issue: Environmental Legislation was demanding all departments to fully understand there carbon emissions. This included marketing spend. Challenging Problem: With all other business divisions being able to measure their carbon footprint marketing were required … Continue reading

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Advertising’s role in mitigating climate change

Share Tweet +1 Share How many highly creative ads for planet saving ‘Green’ products do you see being pulled through the city on the back of a truck? Or giant billboards exhorting the benefits of saving electricity while being lit … Continue reading

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