Having spent $1000’s measuring the ins and outs of the carbon food chain to get a product with a 'Green' tinge on the shelf we will soon have yet another set of guidelines to navigate.
According to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter.
Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing during the peak of the latest series.
The paper industry continues to cop the brunt of the environmentalist anger when it comes to the evils of carbon emissions, but there is another CO2 monster lurking in the office.
Too many companies are waving their 'carbon neutral' accreditation flags out of their windows without telling us the contribution they are making to climate change.
Well, have you seen the new 'eco friendly' search engine launched this week from Yield Media? ecocho.com.au that claims to 'offsets carbon emissions with no cost to the user.
The whole point of offsetting or making yourself carbon neutral is that this is the last thing you do after you have measured and reduced as far as you can.
What effect is it going to have on the life-blood of the nation; advertising? Well advertising agency executives can all continue to sleep soundly on their futons.
Just because the television is on anyway should not mean that it’s only the station network and the viewers who are responsible for the carbon emissions.
When looking at the world of marketing communications it’s starting to get harder to know if you are doing the 'right thing' by the environment.
When looking at the world of marketing communications it starts to get harder to know if you are doing the 'right thing'.