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Tag Archives: carbon
Green-washing. How to tread carefully on a planet full of environmental land-mines
Share Tweet +1 ShareI wait with interest for the final release of the AANA’s environmental code of conduct. The aim is to produce an advertisers guide on how to sell a “Green’ product with a shrinking marketing spend, to a … Continue reading
Posted in green marketing & sustainability
Tagged carbon, environmentally, green, green-washing, measuring, neutral
Comments Off on Green-washing. How to tread carefully on a planet full of environmental land-mines
Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!
Share Tweet +1 ShareAccording to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter. To get this into some prospective, this … Continue reading
Posted in green marketing & sustainability
Tagged advertisers, carbon, CO2-e, commercial print, direct marketing, emissions, footprint, Marketing, media
Comments Off on Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!
Big Brother’s shrinking carbon footprint from it’s rating demise.
Share Tweet +1 ShareAs the station bosses worried themselves, then the show into an early grave, there is some good news. Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing during … Continue reading
Posted in green marketing & sustainability
Tagged Big brother, Big brother's, carbon, emissions, footprint, TV
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The Hidden Carbon Culprit
Share Tweet +1 ShareThe paper industry continues to cop the brunt of the environmentalist anger when it comes to the evils of carbon emissions. Some of this is justified. But there is another CO2 monster lurking in the office. Marketers … Continue reading
Posted in green marketing & sustainability
Tagged carbon, communications, emissions, power, printing
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Green-washers beware: Tesco show the the correct way to market their eco direction
Share Tweet +1 ShareI have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the marketing … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon neutral, CO2, CO2-e, emission, emissions, environment, global warming, green, green-washing, greenwashers, greenwashing, marketing communications, measure, measuring, trading
Comments Off on Green-washers beware: Tesco show the the correct way to market their eco direction
Green-washing on the internet
Share Tweet +1 ShareWell, have you seen the new ‘eco friendly’ search engine launched this week from Yield Media? www.ecocho.com.au that claims to ‘offsets carbon emissions with no cost to the user. The search engine is powered by Yahoo! and … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon neutral, emission, emissions, environment, green, green-washing, greenwashing
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Beware of the Carbon Neutral shingle hanging above the door
Share Tweet +1 ShareThe whole point of offsetting or making yourself carbon neutral is that this is the last thing you do after you have measured and reduced as far as you can. Then we all get a positive outcome. … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon neutral, environment
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Warming the planet while saving the whale
Share Tweet +1 ShareWhile the Federal Government’s hefty carbon trading legislation is hurriedly being carried through the houses of parliament we should all stop and ask the big question: What effect is it going to have on the life-blood of … Continue reading
Posted in green marketing & sustainability
Tagged carbon, CO2, CO2-e, emission, emissions, environment, green, trading
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Carbon emissions. Who is The Biggest Loser?
Share Tweet +1 ShareJust for one moment let’s assume that a 30 second TV spot that is purchased becomes the advertisers responsibility. Just because the television is on anyway should not mean that it’s only the station network and the … Continue reading
To DVD or not to DVD? Comparing carbon emissions
Share Tweet +1 ShareWhen looking at the world of marketing communications it’s starting to get harder to know if you are doing the ‘right thing’ by the environment. Should I specify recycled stock for the brochure or a FSC labeled … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon offsets, CO2, emission, emissions, trading
Comments Off on To DVD or not to DVD? Comparing carbon emissions
Comparing carbon emissions
Share Tweet +1 ShareWith all the new terms appearing around the world of greenhouse gases it is hard to keep up. Carbon offsets, carbon trading, carbon neutral and green washing are a few of the more common that are being … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon offsets, CO2, CO2-e, emission, emissions, trading
Comments Off on Comparing carbon emissions
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