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Tag Archives: case studies

The real business cost of all of those back-to-back meetings

Share Tweet +1 ShareOver the summer (Southern hemisphere) I was checking out apps similar to the TrinityP3 Resource Rate Calculator Business App on the iTune App Store and came across this beauty from LBi, one of the hot digital shops … Continue reading

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Save time and money by improving your advertising approval process

Share Tweet +1 ShareSitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were eight … Continue reading

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How production assessments can add value to television advertising costs – Two case studies

Share Tweet +1 ShareSince 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. It is often a part of our business not popular with many of the agencies (as evidenced in … Continue reading

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Mistakes advertisers make with their TV advertising productions – Three case studies

Share Tweet +1 ShareIn the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned were unaware … Continue reading

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