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Tag Archives: Caxtons

Agencies rethink creative

Share Tweet +1 ShareToday’s AAF Smart Brief reports that a segment on National Public Radio says that “the demand for ads that engage users on multiple platforms has forced traditional agencies to rethink creative and the types of workers needed … Continue reading

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Marketers buy advertising agencies on value and not price

Share Tweet +1 ShareAt the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV. … Continue reading

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What makes an idea BIG? – Yahoo @ Spikes Asia

Share Tweet +1 ShareAt Spikes Asia 2010 in Singapore in September this year, Yahoo were asking delegates “What makes an idea BIG?” Here are some of the answers from people like James Thompson, CMO, APAC, Diageo and Sir Martin Sorrell, … Continue reading

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