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Tag Archives: CBA

Marketers buy advertising agencies on value and not price

Share Tweet +1 ShareAt the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV. … Continue reading

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The power of Twitter

Share Tweet +1 ShareI have been using Twitter since the start of the year. Twitter allows short, instant communication between users. Check it out here. A recent story on news.com.au demonstrates the power of Twitter for brands. Clearly in this … Continue reading

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