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Tag Archives: CEO Summit

Entertaining & communicating with customers in a connected world

Share Tweet +1 ShareAt the AdForum CEO Summit in NYC early October this year I met Faris Yakob from Spies & Assassins, part of MDC & Partners. As part of his presentation on the agency he presented this video about … Continue reading

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Agency global heavyweights stress digital – Adforum Final Day

Share Tweet +1 ShareNEW YORK: The final day of the Adforum CEO Summit (9 October New York time) saw the clash of the marketing communication Network big guns stress digital integration. David Jones, global CEO of Havas, provided an inspirational … Continue reading

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Measure, measurement and accountability failure – Adforum Day 4

Share Tweet +1 ShareNEW YORK: Even here in New York City, the home of advertising, at the Adforum CEO Summit, agencies are talking about results and accountability but the reality is sadly lacking. Today we met with two of the … Continue reading

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Procurement v consultants – Adforum Day 3

Share Tweet +1 ShareNEW YORK: Five brave procurement professionals faced up to 28 pitch consultants on day three (7 October New York time) of the AdForum CEO Summit in New York City, but who came out on top? Interestingly, every … Continue reading

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Digital as a specialty is dead – Adforum Day 1

Share Tweet +1 ShareNEW YORK: The big talk among pitch consultants that have gathered in New York for the Adforum CEO Summit is that digital no longer exists as a speciality. Apparently digital is dead as a speciality, because everything … Continue reading

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