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Tag Archives: chemistry meetings

How to select your ideal agency faster with “A pitch in a day”

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement | Tagged , , , , , , , | 1 Comment

The importance of chemistry meetings in the advertising agency selection process

Share Tweet +1 ShareI was talking with a colleague in the UK about the “pitch” process and he mentioned that they do not run chemistry sessions because “they are a waste of time”. I was surprised and curious. I asked … Continue reading

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How can an agency win the pitch when the client can’t even remember your name?

Share Tweet +1 ShareThe fact is you can’t. There is a belief that most marketers will know 3 agencies – the one they are with, the one they last worked with and one other. While simplistic, it is largely true. … Continue reading

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