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A more efficient process for selecting the perfect agency

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 1 Comment

The danger of making token pitch payments to agencies

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency search & selection, marketing procurement, strategic management | Tagged , , , , , , , , | Comments Off on The danger of making token pitch payments to agencies

Poor practice agency credentials from P&W Advertising

Share Tweet +1 ShareI have written before on how poorly many agencies present themselves in a distinctive way generally, but especially in the pitch process. And I have provided ideas for agencies on how they can be different in an … Continue reading

Posted in agency search & selection | Tagged , , , , , , , | 1 Comment