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Tag Archives: client agency relationships

5 common business email mistakes that will derail your relationships

Share75 Tweet +118 Share6Shares 99This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

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10 ways to maximise your ROA (Return On Agency)

Share33 Tweet +11 ShareShares 34This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With all the emphasis placed on marketing ROI, it occurs to me that marketers might benefit … Continue reading

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How do you pitch when you’re the incumbent agency?

Share52 Tweet1 +11 ShareShares 54This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. It sounds like the toughest gig in … Continue reading

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10 essential principles of agency remuneration

Share42 Tweet1 +12 ShareShares 45This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whatever your agency remuneration model, there are some [essential] guiding principles that should underpin every remuneration … Continue reading

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3 reasons why Evalu8ing can benefit agencies as much as clients

Share23 Tweet5 +12 ShareShares 30This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

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The ABC of getting agencies to collaborate with lessons from Dr Suess

Share16 Tweet2 +11 ShareShares 19This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Tips for a successful agency search process

Share9 Tweet +11 ShareShares 10This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to deal … Continue reading

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Better agency pitch practices for better client / agency relationships

Share21 Tweet3 +12 ShareShares 26I feel like I am constantly seeing reports and articles about the flaws of the advertising agency pitching process.  A common theme of these articles is the fact clients often select agencies based on their creative … Continue reading

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How accountable agency remuneration can improve client agency relationships

Share7 Tweet2 +12 ShareShares 11The secret to developing a fair and sustainable agency remuneration model is  having a process that is based on what you want the agency to deliver. In this case the agency can be any agency from … Continue reading

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Most 360º client agency relationship systems are misleading

Share1 Tweet7 +1 ShareShares 8I was in a discussion with a UK based company about measuring their various agency relationships around the globe and I asked them “what is it that you want to measure? Performance? Relationship? Level of collaboration?” … Continue reading

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The changing role of intellectual property in client agency relationships

Share1 Tweet1 +1 ShareShares 2There are often discussions in the industry regarding the charging of fees for intellectual property. Most of the contracts we see have the agency assign their IP on the payment of the project or retainer fee. … Continue reading

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Achieving collaboration in client agency relationships

Marketers are finding themselves managing an increasing number of specialist service providers and are struggling to achieve the level of collaboration and alignment they need. Here are five key requirements for having competitive companies work together.
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