With her background in big brands and creative development, combined with her own experience running a successful business, Anita brings a unique blend of insights, creativity, empathy and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. Read Anita's bio here
The foundation of a sustainable agency remuneration model is being able to define and quantify the scope of work. Darren Woolley of TrinityP3 shares agency solutions to improving client agency relationships.
The term 360˚ used by some client agency relationship systems is actually misleading both from a functional and geometrical perspective - agency solutions and strategic management advice from Darren Woolley of TrinityP3.
There are often discussions in the industry regarding the charging of fees for intellectual property. Here are two examples where IP could be valued and make the agency / client relationship more equitable.